EA Exec: Physical Game Retail Won't Last 10 More Years
Most analysts and industry insiders say it's inevitable. The only question is, when?
Well, EA Games executive vice president Patrick Soderlund told CVG that he believes digital distribution will continue its march while physical packaged goods won't last more than a decade. Said Soderlund:
"We know that packaged goods work today, and the majority of our current revenue comes from that. That's still a viable business model. But in the long term we'll see more and more people gravitate to downloaded content."
As for when, Soderlund says he thinks it'll be "sooner than people think" and to be more specific, "sooner than ten years." He did add that this is his personal opinion on the subject and that he's not speaking for the entire Electronic Arts company. He further said that he's a fan of physical content but the new generation of gamers may not share his sentiments:
"I happen to think that there's something about physical content, like books, that's collectable and satisfying to own. I still want physical content but I'm not part of the new generation of gamers. I remember a time when I bought a cartridge and excitedly read the manual on my way home, imagining what the game was going to be like. Maybe kids don't have that anymore."
No, they don't. Things are different now. But we can't be bitter, now can we? It makes us sound old if we're bitter.
8/21/2012 8:38:48 PM John Shepard