Sony Leading With A Hardware Emphasis For The Holidays
Going into this holiday season, I think Sony is a little light on the software. Beyond PlayStation All-Stars Battle Royale and Assassin's Creed III: Liberation for the PlayStation Vita, it seems like a thin schedule.
And it still does. However, Sony has taken an interesting - and likely effective - approach to succeeding big time this holiday season: They're emphasizing their great hardware.
At least two and possibly three new PlayStation 3 models will be available in the fourth quarter of this year, and that includes two versions with much bigger hard drives. The machines are also a little smaller and lighter, and there will be a couple really attractive bundle packages as well. That Uncharted 3 Game of the Year PS3 bundle is fantastic, especially with its inclusion of DUST 514.
Some could argue the respective prices could've fallen a bit farther, but you have to remember what kind of value the PS3 is currently offering. Late in the generation, there are a ton of games, several of which are considered to be the very best of the era, the PlayStation Network keeps getting better and remains free, the stats say it's a plenty reliable machine these days, and the system is hardly wearing thin. Some of the best stuff is still to come; The Last Of Us, Beyond: Two Souls, and God of War: Ascension come readily to mind.
But let's not forget that Sony did launch a new piece of hardware this year. The PlayStation Vita had a relatively slow start, but it just recently enjoyed an excellent showing at Gamescom, the big-name software is definitely coming, and Sony obviously seeks to gain some traction in the handheld market this holiday season. There's no doubt that they're hoping to see the PS3 and Vita do well on the sales charts, and it wouldn't necessarily be due to new software. No, it'd be about the past and future games, which should be quite appealing to consumers who do their research. The bottom line: You don't always need an Uncharted to have a great holiday season.
9/19/2012 9:58:06 PM Ben Dutka