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Sony Leading With A Hardware Emphasis For The Holidays

Going into this holiday season, I think Sony is a little light on the software. Beyond PlayStation All-Stars Battle Royale and Assassin's Creed III: Liberation for the PlayStation Vita, it seems like a thin schedule.

And it still does. However, Sony has taken an interesting - and likely effective - approach to succeeding big time this holiday season: They're emphasizing their great hardware.

At least two and possibly three new PlayStation 3 models will be available in the fourth quarter of this year, and that includes two versions with much bigger hard drives. The machines are also a little smaller and lighter, and there will be a couple really attractive bundle packages as well. That Uncharted 3 Game of the Year PS3 bundle is fantastic, especially with its inclusion of DUST 514.

Some could argue the respective prices could've fallen a bit farther, but you have to remember what kind of value the PS3 is currently offering. Late in the generation, there are a ton of games, several of which are considered to be the very best of the era, the PlayStation Network keeps getting better and remains free, the stats say it's a plenty reliable machine these days, and the system is hardly wearing thin. Some of the best stuff is still to come; The Last Of Us, Beyond: Two Souls, and God of War: Ascension come readily to mind.

But let's not forget that Sony did launch a new piece of hardware this year. The PlayStation Vita had a relatively slow start, but it just recently enjoyed an excellent showing at Gamescom, the big-name software is definitely coming, and Sony obviously seeks to gain some traction in the handheld market this holiday season. There's no doubt that they're hoping to see the PS3 and Vita do well on the sales charts, and it wouldn't necessarily be due to new software. No, it'd be about the past and future games, which should be quite appealing to consumers who do their research. The bottom line: You don't always need an Uncharted to have a great holiday season.

Tags: ps3, playstation 3, new ps3, vita, playstation vita, sony

9/19/2012 9:58:06 PM Ben Dutka

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Comments (35 posts)

ZettaiSeigi
Wednesday, September 19, 2012 @ 10:28:08 PM
Reply

It sure is a very lean holiday software lineup. How I wish some of those that got delayed to 1Q of 2013 actually made it to Q4 2012 instead. Would be nice to see them go out with the latest revision of the PS3.

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WorldEndsWithMe
Wednesday, September 19, 2012 @ 10:36:18 PM
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I think it's smart, you don't want to stack your games up against Bathroom Ops II and ACIII. Sure the exclusives are the best but the multiplats with huge followings are where the money goes.

I think bringing that little 12gig PS3 to the US would be a good idea to help push hardware, then customers can be informed about the huge hardware bundles.

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jlch777
Wednesday, September 19, 2012 @ 10:53:13 PM

Or they can low the prize of the 120 gb sku to 199.99!!! They need to hit that prize for this holiday season!!!

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daus26
Thursday, September 20, 2012 @ 2:07:29 AM

Do you know that the 12GB SSD version is like $299 US dollars in Europe? I'm not sure if that's going to sell well here in the U.S. I think they're going to see how it goes in Europe first.

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jimmyhandsome
Thursday, September 20, 2012 @ 9:21:01 AM

Bathroom Ops made me gol (giggle out loud)

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WorldEndsWithMe
Thursday, September 20, 2012 @ 10:02:21 AM

I've learned that doing the currency conversion thing never adds up to what it will cost when it reaches different markets.

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daus26
Thursday, September 20, 2012 @ 5:02:12 PM

I know that, but the difference between the UK and US (and even Japan) can't be hundreds of dollars of difference like AUS. I'd say if it reaches here, $250 at the cheapest. Having it at $199 just seems to be a stretch knowing EU's price.

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Dancemachine55
Thursday, September 20, 2012 @ 12:14:37 AM
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With Halo 4 coming out this holiday, along with Black Ops II (a popular 360 choice), Sony can do 2 things:

1. Advertise PS All Stars Battle Royale and LBP Karting everywhere and the new PS3 consoles like never before and hope more non-Halo fans will be hooked. This is a great time for the Vita to shine too! Get the message out to everyone!!

2. Let MS have this one, keep quiet, save money, stay low and then dominate early next year and next holidays.


With Halo's ridiculously huge fanbase and MS' truckload of money to spend on advertising, my bet would be on option number 2.

But hey, at least Sony will have more to boast next year!

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Dancemachine55
Thursday, September 20, 2012 @ 5:17:25 AM

LOL! Quite a few downvotes on that one.

I'm not into Halo. Too much of a generic shooter to me that hasn't changed much since the first one 10 years ago. But my friends LOVE Halo and all of them will be getting it.

If I wanna play a game with friends, I'll be forced to play Halo. Unfortunate but true.

I'm just looking at things realistically here. Halo is the biggest thing on 360. Sony would be nuts trying to fight against it!! Only Uncharted, MGS 5 or Gran Turismo could take on Halo, and they're not coming til next year. (The Last of Us, not Uncharted)

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PoopsMcGee
Thursday, September 20, 2012 @ 10:52:27 AM

Halo will be a hot seller but it won't be like it was (insanely hyped game releases/record breaking numbers) because of the multiplats dominating (COD of course).

If MS wanted Halo to make as big as a splash as it used to they should've waited to release it.

edit/ BTW I didn't thumb ya down ;)

Last edited by PoopsMcGee on 9/20/2012 10:53:06 AM

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Temjin001
Thursday, September 20, 2012 @ 6:35:39 PM

bah, DanceMachine winners, sales wise, aren't going to be determined by who has the best exclusives. I don't think history has shown that for any holiday season over the last several years. Halo 4 will be strong as always, but it's existence and Forza's is already extremely familiar with the Xbox brand, I really doubt those two sequels will draw more gamers into xbox anymore than they already have, seeing that their identity is synonymous with each other.

So while I think exclusives play a factor, particularly for the ardent platform specific gamers who hang out on system fan sites, I really don't think the majority of game players are going to really care much for who is publishing what and will just go to the hottest names and software getting the most shelf space this holiday season.

Sorry if this sounds like a rant, I'm just a little leery these days of hearing about "who wins" some holiday season. Aren't we beyond that these days? Just the same for who "wins" sales contests for hardware. Haven't we seen enough already that where the masses buy their stuff is not actually where the best content is? Really, by this mindset, I hope PS4 gets outsold to the next Xbox because if the PS4 was doing better, sales wise, wouldn't it mean Sony was creating gimmicks?

Last edited by Temjin001 on 9/20/2012 6:36:17 PM

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daus26
Thursday, September 20, 2012 @ 2:14:54 AM
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Speaking of hardware, I was pretty impress with the cross controller feature demo at TGS. If this feature carries on to the PS4, it would make the Vita much more valuable, considering the fact that it may pull of some of the things the Wii U does with its tablet.

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frylock25
Thursday, September 20, 2012 @ 3:23:04 AM
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so heres what i am thinking of doing. i have a b/c 80 gig and a slim. if i picked up this new model and 2 more copies of gt5. plus the wheel i have been looking at. i could do that triple monitor thing as i have enough screens around the house. its an excuse to have 3 ps3's

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Qubex
Thursday, September 20, 2012 @ 5:36:21 AM

Looks like you have plenty of space to do that then... good luck man!

Q!

"play.experience.enjoy"

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xnonsuchx
Thursday, September 20, 2012 @ 4:38:14 AM
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But when do we get a new Kevin Butler commercial??? I miss my VP of Awesomeness.

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Dancemachine55
Thursday, September 20, 2012 @ 5:18:41 AM

Agreed. Kevin Butler needs a comeback!!

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frylock25
Thursday, September 20, 2012 @ 8:03:58 AM

i was just thinking this same thing last night

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Ben Dutka PSXE [Administrator]
Thursday, September 20, 2012 @ 11:19:21 AM

KB likes tires now.

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firesoul453
Thursday, September 20, 2012 @ 12:32:27 PM

Pretty sure I saw him in a Nintendo commercial

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BikerSaint
Thursday, September 20, 2012 @ 6:09:44 AM
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I hate to say it but....

I believe Kevin Butler's days at Sony are long gone, because he's now in a Wii-U commercial

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Casual Friday
Thursday, September 20, 2012 @ 7:50:22 AM

@ BikerSaint

It's not a Wii-U commercial, it's for Bridgstone tires. I've seen him in two or three others for them. They are advertizing a special where if you buy tires you get a free Wii (not even a Wii-U).

It still looks odd though seeing him celebrate a first place finish in MarioKart. I can't imagiine Sony's pleased but the guy's got to make a living.

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WorldEndsWithMe
Thursday, September 20, 2012 @ 10:04:12 AM

I saw that too, weird that he got with tires and then mixed up with another game system. I like KB a lot, they shouldn't have let him go. But maybe those commercials weren't effective.

Then again, now I see NO Playstation commercials.

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BikerSaint
Thursday, September 20, 2012 @ 6:06:36 PM

Casual Friday,

You are correct that it's actually a Bridgestone ad & not a Wii-U ad, but I'm not sure now about whether it's a Wii or a Wii-U being given away since it's been a week since I saw the ad & only 1 time at that.

Plus, I just checked the ad's already been completely taken down from both Google & YouTube, at the request of Bridgestone.

And as of this time, the ad isn't even being shown now on Bridgestone's own YouTube site either.

But, either way I agree with you that even though it's a tire commercial, I'm sure Sony's can't be too thrilled with it too.

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shadowpal2
Thursday, September 20, 2012 @ 12:07:34 PM
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...am I the only one who hates the CORRUGATED TOP with a burning passion on this new slim model?!?!?!? ...I really am wondering what the hell Sony was thinking when they designed it.

BECAUSE THEY make GREAT designs - not just for PlayStation but for nearly all of their technology and this comes along - and HONESTLY DOESN'T LOOK LIKE A SONY PRODUCT. Maybe from the side it does, maybe from the bottom - BUT NOT FROM THE TOP - WHICH IS WHAT WE'RE ALL GONNA BE SEEING EVERY SINGLE FREAKING TIME BECAUSE IT'S WHERE YOU PUT THE DISK ON.

...I need to calm down...but honestly...I just don't get it

Last edited by shadowpal2 on 9/20/2012 12:07:49 PM

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Killa Tequilla
Thursday, September 20, 2012 @ 2:34:35 PM

Well the top looks like the front of a PS2 and a PS2 slim. Besides, it's different ,wich I like.

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xnonsuchx
Thursday, September 20, 2012 @ 4:29:22 PM

Dust collection ridges. :-)

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firesoul453
Thursday, September 20, 2012 @ 12:33:27 PM
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I must say, I don't really like either of the slim ps3 looks

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Highlander
Thursday, September 20, 2012 @ 1:40:56 PM
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My only 'issue' with this superslim is that it only decreases power use by 10 watts, so there is no die shrinkage here, the power savings are coming from things like a different BluRay drive.

The question in my mind is therefore, are you netter off with this flap covered top loading drive or the slot loading PS3 slim in the larger casing? If the components are largely the same, I am leaning towards the larger casing with the larger HSF as the better option for now. At least until someone does a breakdown and shows a compelling reason to buy this new one.

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Highlander
Thursday, September 20, 2012 @ 2:27:14 PM

'better off' not 'netter off'....LOL

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Killa Tequilla
Thursday, September 20, 2012 @ 2:36:34 PM

As long as it lasts, who cares?

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Highlander
Thursday, September 20, 2012 @ 6:46:25 PM

I think where I am coming from on this is that a top loading optical drive is much more susceptible to dust, fluff and other environmental contamination of the all important lens system. The slot loading drives are more complex (and therefore more expensive) but tend to shield the lens more.

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Temjin001
Thursday, September 20, 2012 @ 6:47:34 PM

Im not a fan of the slide top myself,I'd rather have it a flip top lid.

Slot loading drives are more attractive, plus they help conceal mechanical noise generated by the bd player itself. The only down side I have with the slot drive is the capacity to trap your game in the drive if major system malfunction happens.

For now, I'm plenty happy with my PS3 Slim. Once this gen gets closer to dusk, I'll consider buying a Super Slim for long term future use.

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Temjin001
Thursday, September 20, 2012 @ 6:53:10 PM
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If we want to impress our gamer friends with our vocabulary we'll say "corrugated" instead of "ridges" when describing the top surface of the Super Slim =p

If you don't want to impress anyone just keep calling them dust ridge collectors =p

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BikerSaint
Thursday, September 20, 2012 @ 7:25:52 PM
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As I said in a previous Super Slim thread, and for all those who are still wondering, the new Super Slim is not a slide top disc loader.

It's a top loader where the right side of the top flip up to expose the disc holder.

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Roneel
Sunday, September 23, 2012 @ 10:30:35 PM
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the major multiplats hit before december, they could drop something awesome in december after the initial multiplat buzz.

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