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EA: Connected TV Could Be Lucrative In The Near Future

With cable companies like Verizon and Comcast exploring cloud gaming possibilities, major publishers may have to consider connected TVs as well.

A recent Bloomberg report addressed the fact that the aforementioned cable companies could be looking into various gaming opportunities and Electronic Arts was mentioned as a potential partner.

In response, EA senior director of corporate communications John Reseburg told GameSpot that while it's a "potentially lucrative prospect," it's at least five years out. Said Reseburg:

"Connected TV represents a major opportunity for gaming on the five-year horizon. It’s long-term opportunity, but it’s another technology that has a lot of potential to dramatically expand our audience."

The Bloomberg report says many companies, including AT&T and Time Warner, will launch their own cloud-gaming services by 2014. Generic controllers would be available and there's even the chance that smartphones could become controllers as well. ...yeah, things are changing.

Tags: connected tvs, ea, electronic arts, cloud gaming, connected tv video games

9/25/2012 9:10:19 PM John Shepard

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Comments (27 posts)

WorldEndsWithMe
Tuesday, September 25, 2012 @ 10:54:28 PM
Reply

This will just be another format for casuals to play Angry Birds and Farmville when they get home from work.

Agree with this comment 2 up, 2 down Disagree with this comment

___________
Wednesday, September 26, 2012 @ 5:14:17 AM

no its not, gaikai signed a deal with samsung not so long ago their new TVs are going to have the service built into them.
just goes to show how out of touch EA are.
5 years my a$$!

Agree with this comment 2 up, 2 down Disagree with this comment

WorldEndsWithMe
Wednesday, September 26, 2012 @ 12:18:23 PM

I'm sayin that's what it will effectively become.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Wednesday, September 26, 2012 @ 5:15:54 AM
Reply

WHAT!?
5 years!?
EA do realize that things like gaikai have already been signed for TV deals right?
EA really are still stuck with the dinosaurs..........

Agree with this comment 1 up, 1 down Disagree with this comment

Beamboom
Wednesday, September 26, 2012 @ 10:59:50 AM

He must have the American market in mind. As far as I understand the bandwidth is much more expensive and limited there than many other parts of the world.

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___________
Thursday, September 27, 2012 @ 8:15:46 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:50 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:51 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:51 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:51 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:51 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:51 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:51 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:51 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:51 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:52 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:52 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:52 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:52 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:52 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:52 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:53 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:53 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:53 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:53 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:53 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Thursday, September 27, 2012 @ 8:15:54 AM
Reply

has nothing to do with bandwidth, point is tvs with the said services have been available for years!
yea most wont have access to a sufficient connection for a while so they wont be able to use it.
but this is not about the majority, this article is about the success of something over a long not short term period.

Agree with this comment 0 up, 0 down Disagree with this comment

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