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EA: If We Abandon New IPs, We'll Be On Life Support

It seems like everywhere you look, there's another gamer talking about a lack of new IPs in the video game industry.

And for the most part, that assessment is accurate. There are fewer new IPs made during the waning years of a generation, and new installments in popular and recognizable franchises frequently top the sales charts. It's just the way of the world.

But that doesn't mean big companies like EA are going to abandon fresh ideas. MCV spoke to EA Games boss Patrick Soderlund about the general philosophy of the publisher and invariably, the subject of new IPs arose. Said Soderlund:

"To me, the day we stop doing new IP is the day we put ourselves on life support and then we’re slowly going to die. It’s not only needed for the industry and for the consumers but it’s also needed for the creatives. They need something different to think about. They have a lot of creativity built into them that they need to get out. The day that we stop thinking about new things that are not Need for Speed is the day that I’ll probably leave the games industry."

Although it wouldn't be a new IP, we're still hoping EA will have DICE bring back Mirror's Edge...maybe for the next generation? Pretty please?

Tags: ea, electronic arts, gaming industry, new ips, ea ips

10/3/2012 9:38:27 PM Ben Dutka

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Comments (16 posts)

LimitedVertigo
Wednesday, October 03, 2012 @ 10:50:35 PM
Reply

If EA didn't ruin a majority of their gaming series they wouldn't have to rely on cranking out so many new IPs.

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BikerSaint
Wednesday, October 03, 2012 @ 11:17:24 PM
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EA needs to make sure they give us the "CHOICE" between getting any games on BluRay or digital.

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WorldEndsWithMe
Thursday, October 04, 2012 @ 12:00:27 AM
Reply

Okay cool, so where are the new IPs EA? What will counteract Capcom's Dragon's Dogma and Remember Me? Where's the support for new franchises like Dante's Inferno? Why are you destroying Dead Space?

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Excelsior1
Thursday, October 04, 2012 @ 4:20:05 AM

Thank you for saying that World. I judge companies and even people far more on their actions than their words. EA can say this all they want but their actions don't back it up all that much do they?

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WorldEndsWithMe
Thursday, October 04, 2012 @ 11:00:20 AM

no their actions do not

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Lawless SXE
Thursday, October 04, 2012 @ 4:34:14 AM
Reply

I'm feeling cynical this afternoon, so BS with a capital bull. It's easy to talk about being creative and introducing new IPs, it's quite another to back those words up and it's been quite a while since EA has shown themselves to be willing to back anything creative. Fuse isn't looking that great, they didn't back Amalur or Shadows of the Damned as well as they might and their internal studios have been bankrupt of freshness for a while.

It's worthless to innovate in an established franchise where those features don't fit... And socification can wrack off.

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Qubex
Thursday, October 04, 2012 @ 5:10:47 AM
Reply

Message is simple, you gotto to keep innovating, otherwise you die!

Q!

"play.experience.enjoy"

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Ludakriss
Thursday, October 04, 2012 @ 8:52:09 AM
Reply

You, fine ladies and gentlemen.

If you haven't yet dug around for some footage of the scrapped design ideas and games that looked great but we cancelled for one reason or other, then you owe it to yourselves.

Reason being, EA had a game in build. Looked pretty far along. The video showed a man running up against a mech. Looking like bugs from Starship Troopers, 4 legs n all.

Jumped quite intricately on top of the mech, hacked it, and started controlling it to fight other enemies.

The whole thing was happening in a rather slum-looking future city and the fluidity of everything that was happening was really nice to look at.

You could almost "feel" how good it must be to control the character. Mmm.

Anyway. SCRAPPED! - is the moral of the story.
Agreeing more or less with everyone who said in their comments "you can talk the talk, but you also gotta walk the walk".

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xenris
Thursday, October 04, 2012 @ 9:13:28 AM

I vaguely remember this. Do you remember what it was called?

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Ludakriss
Thursday, October 04, 2012 @ 1:35:24 PM

Ahhh sucks. It was a Ubisoft game, man. Ahh, damn it!

http://www.youtube.com/watch?v=-NApza43fQk&feature=related

For what it's worth I'm astounded that these type of games are cancelled while there is a billionth iteration of a fuckin COD!

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xenris
Thursday, October 04, 2012 @ 7:28:40 PM

yup that was the one! Man that looks so good. Shame it never took off.

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xenris
Thursday, October 04, 2012 @ 9:13:09 AM
Reply

More EA Lies. I wonder how long they are going to keep releasing these BS public statements that are obviously just for shareholders.

Any gamer with half a brain can see how terrible EA is at supporting new IPs. If they do manage to get a new IP they usually bastardize it to ensure it will appeal to some market it wasn't meant for in the first place.

Also he is right about that, if they didn't have any new IPs they would be on life support because they tend to butcher all the existing franchises they get their greedy hands on.

Yes I'm still pissed about what they did to Mass effect.

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WorldEndsWithMe
Thursday, October 04, 2012 @ 11:02:46 AM

Makes ya wonder what the next ME trilogy will look like.

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xenris
Thursday, October 04, 2012 @ 7:25:50 PM

First person shooter with a full on competitive multiplayer mode is my bet.

Nah maybe thats me being a bit to negative. But I have a sneaking suspicion that we will see a FPS in the Mass effect world at some point.

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DrRockso87
Thursday, October 04, 2012 @ 4:09:26 PM
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EA: "We will DIE without new IPs... and shoehorned multiplayer and/or co-op."

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Teddie9
Thursday, October 04, 2012 @ 9:07:56 PM
Reply

If EA had any integrity this would be wonderful to hear from them. Though I'm still waiting.

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