Sony: Plus Will Make Gamers "More Comfortable" With Digital
PlayStation Plus has proven to be a great program for consumers, and Sony plans to keep pushing it in the months and years to come.
As Sony boss John Koller told GamesIndustry.biz, Plus will be a "significant part" of their marketing scheme for the next 6-24 months. He added that it's a "nice weapon" to have in their arsenal and that it offers a fantastic value for consumers.
But maybe more intriguing is what he said about Plus convincing more people to turn to the digital side of the industry, which is rapidly gaining steam. Said Koller:
"Some of PlayStation Plus' benefit is getting consumers more comfortable with digital content who may not be. Obviously, there's the current PlayStation 3 consumer who tends to be fairly comfortable with digital and we have a great DLC sales and full game downloads and those types of things. But the new consumers who are coming in in particular, which is what I'm looking at here, if we can introduce them to PlayStation Plus and this instant game collection idea, you're bringing them into a world that may be a bit foreign to them if they don't own a system this current cycle. So that comfort level is important to us, it's important to publishers, it's important I think to most people in this industry that we get them comfortable with digital content."
That's all very possible and there's no doubt that many have opted for more digital entertainment since becoming Plus members. If you're not a subscriber just yet, you can get 3 months of service for $17.99 or a full year for $49.99, which is the better deal. This grants you early access to certain betas, discounted and free content, and 1GB worth of cloud storage so you can back up your game saves. It seems like with every passing day, more reasons show up to be a member.
10/25/2012 9:42:53 PM Ben Dutka