PS3 News: GameStop In-Store DLC Sales Hit 10 Million...Yeah, That's Right - PS3 News

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GameStop In-Store DLC Sales Hit 10 Million...Yeah, That's Right

Did you know that GameStop sells in-store downloadable content? No? Well, it turns out a lot of people do.

At first glance, it might seem a little silly. But add-on purchases at the global video game retail leader have just hit 10 million, and GameStop claims the key to this success is the person-to-person interaction. Obviously, we don't get that when checking out DLC on the PlayStation Network or Xbox Live.

Director of digital content Brad Schliesser told GameSpot that thus far, the business endeavor has been a "great success."

"We had an opportunity over the last two years to prove to first-party that we can play a meaningful role in the distribution of digital content. In 2010, we started with 35 stores and five sellable DLC SKUs in a [pilot program] with Microsoft. Since then, we've added 4,500 stores and 1,800 products available for sale just on the console side. And we've sold over 10 million units of DLC in that time period. I think we've proven that retail still provides a very meaningful role, even in the digital content space."

And really, a lot of this is due to the employees as far as Schliesser is concerned. In fact, he said the in-store associate is "more impactful than any marketing campaign that we could probably ever do for digital content." It represents a "key divider" and has helped a great deal, apparently. So have you bought add-on content at a GameStop recently? Do you ever plan to at any point in the future?

Tags: gamestop, gamestop dlc, gamestop sales, downloadable content

11/9/2012 9:22:40 PM John Shepard

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Comments (19 posts)

bigrailer19
Friday, November 09, 2012 @ 10:30:41 PM
Reply

Here's their upside. Any day one dlc can be purchased right there with the game. Or any dlc that's released for a game that a consumer hasnt bought can then be bought together! That's what helps them. Other than that, I domt see anyone making a trip to Gamestop just to purchase dlc when it can be downloaded from home.

Edit: ah and as far as the employees, sorry their sale pitches are not helping, it's annoying!



Last edited by bigrailer19 on 11/9/2012 10:38:56 PM

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matt99
Saturday, November 10, 2012 @ 9:47:30 AM

holy crap ya it is very annoying, whenever I go to get a game now I have to say just the game nothing else so they don't rant for 10 minutes about various offers.


Maybe 10 million people bought DLC just to shut them up?

Last edited by matt99 on 11/10/2012 9:48:06 AM

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Temjin001
Friday, November 09, 2012 @ 10:39:04 PM
Reply

That's just great Gamestop. 20 years from now I can look forward to seeing GameKiosk. A spinner stand in a Rite-Aid or Walgreens with a peg board full of DLC cards.

...maybe 20 years is a bit too generous ;)

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Jawknee
Friday, November 09, 2012 @ 10:40:57 PM
Reply

Maybe it's time to buy a GameStop.

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Killa Tequilla
Friday, November 09, 2012 @ 11:59:42 PM

Or a McDonalds

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kraygen
Friday, November 09, 2012 @ 11:31:40 PM
Reply

I have a feeling that certain people don't want to give their credit card info to an online outlet, such as xbox live or psn so this is their only option.

All the employees at gamestop have ever made me want to buy is a map to the quickest exit.

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WorldEndsWithMe
Saturday, November 10, 2012 @ 12:03:11 AM
Reply

I'd say this is likely due to the pushy nature of said Gamestop biscuits. You'd be surprised how much crap people will buy just because someone keeps bringing it up and explaining how it will help put points on their magic card.

In other words, people are weak and cave in.

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bigrailer19
Saturday, November 10, 2012 @ 12:32:42 AM

I see the opposite actually and people get pretty defensive when they are so persistent, including myself. I've gotten to the point I only go their if the pre-order dlc is significantly better, and when that's the case I'm straight forward and to the point.

Maybe it's a demographic thing.

Last edited by bigrailer19 on 11/10/2012 12:33:29 AM

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WorldEndsWithMe
Saturday, November 10, 2012 @ 1:01:07 AM

I suppose so.

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BikerSaint
Saturday, November 10, 2012 @ 12:06:56 AM
Reply

Good luck trying to get any help if you buy a faulty code that doesn't work, at least at their online PUR site.

earlier last year, I used some of my rewards points at GS's PowerUpRewards online store to buy nine $3 PSN codes one day(at 3,000 PUR points per card).

7 of them worked perfectly fine but the PSN wouldn't accept the 8th one, saying that it was an invalid code.

So after emailing the PUR contact site for help, they basically screwed me by telling me that it wasn't their problem, it was Sony's problem.

As far as I see it, it definitely was GS's own problem to straighten out as they were the actual party responsible as the only selling agent that I dealt with.

So since I got nowhere with GS on a lousy $3 card, they're the actual loser's, because other than buying any $20 PSN cards at an actual GS store in person, I will never buy anything code related from them again.

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WorldEndsWithMe
Saturday, November 10, 2012 @ 1:02:18 AM

For some reason I had a code once that came back as invalid when I entered it from my account in the XMB but it worked fine when I tried it on the PS Store.

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Cesar_ser_4
Saturday, November 10, 2012 @ 1:03:40 AM

That actually happened to me once with a code I bought online for the digital version of Resistance: Retribution. I didn't do anything mainly because the game was not available on the PSN store but GS still sold the code to download the game. I thought I was screwed. So after like a month or so I tried the purchase yet again and it let me download the game without a hitch. I must say that if GS says it's Sony's fault it most certainly is. Because Sony is the one that generates the codes to sell, not GS.

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BikerSaint
Saturday, November 10, 2012 @ 3:44:37 AM

Cesar_ser_4,

Oh yeah, I understand that Sony generates the codes, but what I'm trying to say is that since GS was the selling agent that sold it to me, then they should've been the ones who either went to bat for me & straightened it out with Sony, or just given me another code as a goodwill gesture of customer service.

Hell, I mean it was only a $3 PSN code(or 3000 points that could've been put back on my card) so surely they could've easily done something, especially when I was spending over $2,000 yearly average between my 5 local GS/EB stores on consoles, games, accessories, etc to fill in my collections.

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Jed
Saturday, November 10, 2012 @ 2:39:21 AM
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I hate it when I go in there and they cram all their DLC, rewards card, and pre-order crap in my face.

I loved working at GameStop, but I got pissed off at my bosses when they said I didn't sell enough subscriptions or pre-orders. I felt like I was being rude to most of the customers just asking them about it because i knew about 90% of the time they didn't want to hear it.

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bigrailer19
Saturday, November 10, 2012 @ 4:00:50 AM

If you ever feel like your pushing something on someone, you're not doing your job, so good on you. I think GS' employees are way too forward with pushing product on customers and it's annoying. They've pretty much lost my business, unless theres something special about a pre-order. I just can't stand going in there knowing I'm going to have to say "no, I dont want this, or that", and repeat myself 10 times.

I also hate it when companies expect you to sell something like you control minds. If someone doesn't want something, pushing it on them won't change that. If the customer is curious or on the fence that's a different scenario, to then proceed to try and sell something. But like I said sometimes it's out of your hands.

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___________
Saturday, November 10, 2012 @ 4:21:58 AM
Reply

WTF would you buy DLC at gamestop?
ive got a funny feeling this is simply because people dont want to put their CC info on the stores so they go to a retailer much safer.
its going to be interesting to see what happens with next gen consoles especially if they put a stronger emphasis on digital content and forcing people to have financial info on the system.

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Vivi_Gamer
Saturday, November 10, 2012 @ 5:51:12 AM
Reply

Yes I have seen them little cards in stores. Like the one to buy the DLC episode of Heavy Rain, which was eventually abandoned, yet they still have the cheek to sell it as Episode 1... Well this just proves DLC has been a success and as we move into next gen it's only going to get worse - Cheers gaming community!

Last edited by Vivi_Gamer on 11/10/2012 5:52:00 AM

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Mr_Sterg
Saturday, November 10, 2012 @ 2:07:37 PM
Reply

I love it when it comes to warranty. First its all about how great this product is, and why you should buy it. As soon as you agree on buying it they completely focus on negative saying why this product may be faulty in 1 year, could break, all the possible problems in order to get you to buy the warranty. Its hilarious.

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karneli lll
Saturday, November 10, 2012 @ 4:22:55 PM
Reply

Most of the DLC sales comes from cheating clueless parents, ive seen people being convinced that their kids would'nt like the game without the exra content.I still think Best Buy has the most annoying and pushy employees...buy a warranty for $9 earphones???

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