GameStop: "Frankenstorm" Didn't Hamper Assassin's Creed III
Hurricane Sandy did some serious damage on the east coast. But it wasn't enough to significantly hurt one of the biggest games of the year.
Although the "Frankenstorm" halted Assassin's Creed III midnight launch parties at hundreds of GameStop locations, Ubisoft's blockbuster still sold extremely well. GameStop president Tony Bartel has revealed that due to "heroic efforts on the parts of our associates," ACIII has been a success.
Bartel said they were able to open some GameStop locations the morning after the storm hit and in some cases, even before competing stores. As such, they were able to "minimize the loss significantly" and the game ended up breaking launch sales records for the retailer. First-week sales for the critically acclaimed title hit 3.5 million, a 100% increase over last year's Assassin's Creed: Revelations. So Sandy or no Sandy, ACIII pushed forward and claimed the hearts of a great many.
And that's good to hear.
11/15/2012 12:59:53 PM Ben Dutka