PS3 News: Dead Island: Riptide New Musical Promo Features Chamillionaire - PS3 News

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Dead Island: Riptide New Musical Promo Features Chamillionaire

You can't say publisher Deep Silver doesn't take innovative approaches to promoting their games. Quite the opposite.

To help push the upcoming sequel, Dead Island: Riptide, the PR gurus have already given us the well-done debut trailer, which got a fair amount of attention. But obviously, that wasn't enough.

They've adopted a new approach: Create a fake rap video featuring one of the game's characters, Sam B. and the real-life artist Chamillionaire. In the virtual story, Sam B. is a one-hit wonder who got rich and famous for his song, "Who Do You Voodoo, Bitch." Now, he has recorded a new single - "No Room in Hell" - but as he's trapped on an island with all kinds of nasty sh** happening, he may not ever record again... At the very least, whether you like the song or not, this is a unique way to push a game, no?

Related Game(s): Dead Island: Riptide

Tags: dead island riptide, dead island sequel, dead island video, dead island rap trailer

11/15/2012 9:32:25 PM Ben Dutka

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Comments (6 posts)

Killa Tequilla
Thursday, November 15, 2012 @ 11:00:01 PM
Reply

Ridin' Dirty?

Agree with this comment 2 up, 0 down Disagree with this comment

WorldEndsWithMe
Thursday, November 15, 2012 @ 11:17:29 PM
Reply

Awesome idea; I miss rap music. Can't wait for Riptide.

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MrAnonymity
Friday, November 16, 2012 @ 2:17:31 AM
Reply

Ugh... rap? Rap does not fit Dead Island. I'd sooner listen to Jimmy Buffet.

Agree with this comment 0 up, 3 down Disagree with this comment

WorldEndsWithMe
Friday, November 16, 2012 @ 10:58:29 AM

Rap fits one of the characters in Dead Island because... wait for it... he's a rapper.

Agree with this comment 4 up, 0 down Disagree with this comment

BikerSaint
Friday, November 16, 2012 @ 3:00:37 AM
Reply

The guest list is closed....click!

Agree with this comment 2 up, 0 down Disagree with this comment

main_event05
Friday, November 16, 2012 @ 1:10:32 PM
Reply

Better than most rappers, and good to see Cham come back.

Agree with this comment 4 up, 0 down Disagree with this comment

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