Yep, Black Ops II Is The Biggest Entertainment Launch Of 2012
Call of Duty: Black Ops IIMost assumed it would become the biggest launch of 2012, and now it's official.
Activision Publishing, Inc. has announced that for the fourth consecutive year, the blockbuster Call of Duty franchise has nailed down the single largest entertainment launch of the year. In only 24 hours, Call of Duty: Black Ops II generated more than $500 million in revenue. Said Activision Blizzard CEO Bobby Kotick:
"With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row. Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for "Harry Potter" and "Star Wars," the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013."
The press release says "millions of fans attended more than 16,000 midnight openings at retail stores worldwide," and Black Ops II was a top-trending topic globally on Twitter in 23 cities. Oh, and there have already been 30 million YouTube video views of the game's live-action "Surprise" launch trailer since it was released on October 29, 2012. Said Activision Publishing CEO Eric Hirshberg:
"Call of Duty has become more than a product people buy, it's become a brand people buy into. And every November we do more than just launch a game, we kick off an annual, unofficial but worldwide phenomenon called Call of Duty season. I want to thank our incredible team at Treyarch for making an amazing game, everyone at Activision for making this brand a force of nature and our retail partners for their unprecedented support of this franchise. But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day."
If you haven't already, check out our review.
Related Game(s): Call of Duty: Black Ops II
Tags: call of duty black ops ii, black ops 2 sales, black ops ii sales, activision
11/16/2012 11:40:04 AM Ben Dutka
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Comments (22 posts)
Killa Tequilla
Friday, November 16, 2012 @ 12:40:38 PM
Reply
Last edited by Killa Tequilla on 11/16/2012 12:40:52 PM
1 up, 0 down
BikerSaint
Friday, November 16, 2012 @ 2:47:49 PM
Last edited by BikerSaint on 11/16/2012 2:48:31 PM
1 up, 0 down
BikerSaint
Friday, November 16, 2012 @ 6:14:59 PM
Ha, I said M$, not MR.
But at least MR earned it on his own!
1 up, 1 down
Underdog15
Friday, November 16, 2012 @ 6:55:36 PM
1 up, 1 down
WorldEndsWithMe
Sunday, November 18, 2012 @ 12:03:50 AM
1 up, 0 down
firesoul453
Friday, November 16, 2012 @ 12:51:44 PM
Reply
But I am enjoying black ops II, its the first COD game I have ever pre ordered.
I am having some of those freezing issues when split screening, but other than that no problems.
0 up, 0 down
tridon
Friday, November 16, 2012 @ 4:01:07 PM
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4 up, 0 down
rogers71
Friday, November 16, 2012 @ 4:02:09 PM
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2 up, 1 down
ulsterscot
Friday, November 16, 2012 @ 4:51:24 PM
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Just wondering if there is a correlation because the guys I play with who have slims don't seem to be freezing up -
0 up, 0 down
firesoul453
Friday, November 16, 2012 @ 6:13:25 PM
Though split screen also seems to be the major culprit. phatty
0 up, 0 down
Miggy
Friday, November 16, 2012 @ 5:58:05 PM
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0 up, 1 down
firesoul453
Friday, November 16, 2012 @ 6:13:53 PM
1 up, 0 down
BikerSaint
Friday, November 16, 2012 @ 6:20:08 PM
Hmmmm, I guess it could...but only if you also thought Justin Beiber was the greatest singer ever made too.
1 up, 0 down
BikerSaint
Friday, November 16, 2012 @ 6:26:38 PM
Reply
http://www.youtube.com/watch?feature=player_embedded&v=mGwYkX5Aq5k
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WorldEndsWithMe
Reply
Friday, November 16, 2012 @ 12:03:47 PM