PS3 News: G4 To Become Esquire Channel And Target The "Modern Male" - PS3 News

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G4 To Become Esquire Channel And Target The "Modern Male"

Bye-bye, G4. Happy trails. Hello, Esquire Channel.

After canceling "Attack of the Show" and "X-Play," it has been announced that NBCUniversal and Hearst Corp. have closed a deal to rebrand G4 as Esquire Channel.

This new endeavor will seek to cater to "metrosexual viewers that History and Spike ignore," and will be geared toward various lifestyle/fashion topics as well as the gaming world. In short, they appear to be going after the "modern Male," so they can "capture a growing, upscale demographic that isn't being reached through other male networks." So on this channel, you'll be able to find everything from cooking and travel to the latest and greatest games, as well as other hot subjects of utmost interest to the sophisticated male between the ages of 21 and 35 (just guessing at the age demographic).

It remains to be seen just how much gaming will be included, but we imagine it may have to take a back seat to other mainstream topics occasionally. After all, Esquire handles a great deal of content that has nothing to do with video games.

Tags: g4, g4tv, esquire channel, nbc universal

12/9/2012 9:43:22 PM John Shepard

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Comments (12 posts)

MartyRules
Sunday, December 09, 2012 @ 10:44:50 PM
Reply

God help us all!!

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BikerSaint
Sunday, December 09, 2012 @ 10:52:36 PM
Reply

So what's this going to be...the GQ of gaming now??????

Spare me the pain.

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karneli lll
Sunday, December 09, 2012 @ 11:36:32 PM
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I can see it now; Call of Duty with Rachel ray and the cast of Jersey Shore!

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Lemon_Saint
Sunday, December 09, 2012 @ 11:40:53 PM
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That's okay. Honestly, the website, "Revision3" is better than G4 has been in years, (even has the Sess working for them now). Come to think of it, it reminds me alot of the old Tech TV stuff.

Last edited by Lemon_Saint on 12/9/2012 11:41:10 PM

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Amnesiac
Monday, December 10, 2012 @ 1:31:54 AM
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From what I understand of the "metrosexual" lifestyle where will they find time to watch this new channel between looking at themselves in the mirror and club hoppin every night?

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___________
Monday, December 10, 2012 @ 3:11:00 AM
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when will this oh we have to cater to the world BS stop!?
its pissing me off so much, its destroying EVERYTHING!
its funny a friend of mines looking for a new car so we went car shopping over the weekend, and it struck upon me that EVERY single god dam hatchback looks the same!
im so sick of this everything has to be the same, uniqueness is illegal.
next will see rolls royce start making hatchbacks because by making only the worlds best luxury car is ignoring 99% of the marketplace.
when will these companies learn their customer base goes to them for what they offer, NOT what they SHOULD offer!
i dont go looking to ford for the worlds fastest car, nor do i rolls for the worlds cheapest.
why have companies suddenly decided the millions we make are suddenly not enough?
and why dont they understand throwing out what your famous for is not going to help?

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Clamedeus
Monday, December 10, 2012 @ 3:17:30 AM
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Fashion, what's that? /sarc

I don't care for fashion, I do like food though. But I don't think it's worth watching for me personally I'm sure you can find better shows out there for gaming in my opinion, I also don't fit with the metrosexual lifestyle. It just doesn't interest me.

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Rogueagent01
Monday, December 10, 2012 @ 9:48:38 AM
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Attack of the Show has been so good since they found out they were cancelled. They have been throwing it right in the faces of NBCU and I think it is hilarious. With the way NBCU treated the fans of the channel I hope this new venture fails miserably and fast.

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RICHIECOQUI
Monday, December 10, 2012 @ 11:20:04 AM
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This metrosexual thing is sooo 1990s!!!

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Oyashiro
Monday, December 10, 2012 @ 2:40:52 PM
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This use to be my favorite channel. I use to have it on 24/7 back when G4 and Tech TV had just merged and they were still called G4TechTV. I think it was around 2004/05...

They had a amazing documentary series video video game called Icons. Seriously go watch them on Youtube.

Cinematech was always fun to watch. Use to be a show that played random gameplay videos and older game commercials. The perfect late night show to have on in the background while surfing the net.

Not to mention when they still aired The Screen Savers...

Man... That channel use to be awesome...

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SaiyanSempai
Monday, December 10, 2012 @ 3:14:34 PM
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Wow, I don't even have words to describe how lame that is...

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jugheadjones
Tuesday, December 11, 2012 @ 3:38:37 AM
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Ok, so Spike is for the rednecks and The Esquire Channel is for the metrosexuals. What about the other 98% of us men? Where can we watch?

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