Square Enix: Sleeping Dogs Sales Should Increase With Time
Square Enix has recently revised its fiscal forecasts; they've slashed their profit expectations due to an under-performing "major HD title."
That title is the well-received Sleeping Dogs, which apparently didn't meet internal sales predictions for the publisher. However, Square Enix CEO Yoichi Wada recently addressed this topic and clarified that in fact, they have very high hopes for the future of the new IP.
"At the announcement of forecast revisions last week, we talked about Sleeping Dogs (SD) as an example of a Western title that started out slow, which seemed to provoke misunderstandings that it was suffering poor sales. Let me clarify that SD is an exceptionally remarkable title that came with very high expectations and aggressive sales targets for the First Six-Month Period. Our goal might have been exceedingly high, which is what we see here in the difference in actual versus forecast sales."
Wada likened Sleeping Dogs to Just Cause 2, which released in March 2010. "In contrast to games in Japan," Wada said, some Western titles like JC2 "show a steady increase in unit sales long after launch." In fact, sales for JC2 doubled in the first year and doubled again in the next year. So although the original shipment was less than 1 million units, they're going to reach 2.5 million very soon. Therefore, they expect Sleeping Dogs to follow this line. Finished Wada:
"I am confident that SD would grow to be one of our ten strong IPs, and I am very optimistic for great results in lifetime sales. Just to reiterate, we expected greater revenues from SD in the Firt-Six month Period planning, and what we are seeing now is simply the difference between actual and aggressive projections."
Sleeping Dogs is well worth your time, if you were wondering.
Related Game(s): Sleeping Dogs
12/12/2012 11:43:03 AM Ben Dutka