Skylanders Tops $500 Million, Beats Out Kids Toys And Movies
Family fun for everyone and boy, did it hit big.
Today, Activision Publishing Inc. has revealed that according to data obtained from the NPD Group, the popular Skylanders franchise has passed $500 million in retail sales in the US. That number includes the accessory packs and figures and by the way, the series reached this milestone "faster than any other kids gaming property." Furthermore, Skylanders figures have outsold the top action figure lines in the toy category in the US.
Skylanders Giants was the #1 best-selling kids game of 2012, generating over $195 million in sales, and it even eclipsed box office sales for each of the top holiday feature films for kids. Said Activision Publishing Vice President of Consumer Marketing:
"Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in. Now the category has been established in the market and embraced by parents and kids everywhere. We're humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it's gratifying to see kids excited about the adventures that await them both in the digital and physical worlds."
Lastly, Skylanders Giants received the National Parenting Center's Seal of Approval, along with the National Parenting Publications Award, and the Parent Tested Seal of Approval. Yeah, it's great for the youngsters and nobody is going to complain about anything offensive, here. It's just a little nuts that Activision has yet another franchise that breaks entertainment records across the board.
1/11/2013 11:26:21 AM Ben Dutka