Former THQ President: The Company Had Every Chance To Survive
Sadly, THQ is gone. It's always unfortunate to see such a long-time contributor to the industry disappear. Just too bad.
But as ex-president Jason Rubin informed MCV, the company did it to themselves. While climate change is always a part of most any company's destruction, Rubin doesn't want to use that as an excuse.
"I think it is incorrect to attribute THQ's predicament with overall changes in the industry. To be sure, all triple-A publishers have been under pressure, but THQ had every chance to survive had it not made massive mistakes."
Rubin clarified that these mistakes occurred well before he was hired to lead the company into the clear in May 2012. He couldn't overcome "incredible losses" sustained by several failed titles (including uDraw and Warhammer MMO), and he also believes THQ exited the children's game market too late. He even admitted that the generally well-received Homefront could've been better and in general, the publisher suffered from a "generally haphazard and inefficient approach to deal-making [which] left the company with too much negative hanging on its books."
Well, whatever the reasons, we are sorry to see them go. THQ did have its name on quite a few top-notch titles in recent generations.
2/1/2013 11:17:00 AM Ben Dutka