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Former THQ President: The Company Had Every Chance To Survive

Sadly, THQ is gone. It's always unfortunate to see such a long-time contributor to the industry disappear. Just too bad.

But as ex-president Jason Rubin informed MCV, the company did it to themselves. While climate change is always a part of most any company's destruction, Rubin doesn't want to use that as an excuse.

"I think it is incorrect to attribute THQ's predicament with overall changes in the industry. To be sure, all triple-A publishers have been under pressure, but THQ had every chance to survive had it not made massive mistakes."

Rubin clarified that these mistakes occurred well before he was hired to lead the company into the clear in May 2012. He couldn't overcome "incredible losses" sustained by several failed titles (including uDraw and Warhammer MMO), and he also believes THQ exited the children's game market too late. He even admitted that the generally well-received Homefront could've been better and in general, the publisher suffered from a "generally haphazard and inefficient approach to deal-making [which] left the company with too much negative hanging on its books."

Well, whatever the reasons, we are sorry to see them go. THQ did have its name on quite a few top-notch titles in recent generations.

Tags: thq, jason rubin, thq games, thq bankrupt

2/1/2013 11:17:00 AM Ben Dutka

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Comments (8 posts)

kiseliok
Friday, February 01, 2013 @ 12:18:56 PM
Reply

Aw man. No more Saints Row. :/

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Highlander
Friday, February 01, 2013 @ 12:25:57 PM

THQ was already broken up and sold along with their IPs, saints Row will probably return, but under a different Dev/Publisher.

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Geobaldi
Friday, February 01, 2013 @ 12:49:45 PM

Koch Media owns Saints Row now. So we'll see if Deep Silver can deliver with SR4 when it arrives at some point.

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Beamboom
Friday, February 01, 2013 @ 12:51:48 PM

Yup I think it was an interesting developer to take over that franchise. Dead Island was not a bad open-world coop game, so they might very well add something of value to the Saints Row franchise.

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Shams
Friday, February 01, 2013 @ 1:23:58 PM
Reply

Tragic. I was particularly impressed by their studio Vigil Games. Darksiders 2 was one of last years best titles, and to me, certainly ranks amongst the elite titles of this generation. They are a talented team no doubt and will rebound quickly as, I hear, one of the cofounders has already taken up a job at Crytek Texas. But, with the team disintegrated, even if some one else scoops up the franchise, I'm in doubt whether it will make a return to greatness. Tragic.

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WorldEndsWithMe
Friday, February 01, 2013 @ 3:17:02 PM
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Shouldn't have destroyed Red Faction for starters.

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McClane
Friday, February 01, 2013 @ 7:44:25 PM
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I played a couple of kids games from THQ (Megamind and Kung Fu Panda 2) and it was the worst crap I've inserted in my PS3.

Lots of glitches, errors, constant freezing and a lousy consumer support contributed to their demise.

Sorry, I won't miss you.

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___________
Saturday, February 02, 2013 @ 5:37:46 AM
Reply

sad.
THQ went under because they were so obsessed with licensed games, games based on well known licenses and they were costing them a arm and a leg!
the WWE games would be quite costly to make, and they never have been big sellers.
not to mention the multitude of movie based titles they released.
udraw obviously did not help either, the peripheral for that was apparently allot more costly than what they were expecting.
in short they were spending allot of money on things that never would of returned a 10th of what they cost!
its so sad to see them go, there one of the oldest publishers out there, and defiantly the most unique!
sad to see so many awesome studios split up, and sad to see theres still so many titles yet to be sold.
darksiders and red faction being 2 of them.
wish DICE would pick up red faction, imagine how cool it would be!
shame deblob was not sold either, i really enjoyed that game.
so quirky and unique, artistic always put a massive smile on my face no matter how bad a day i had!
R.I.P THQ, you will be sorely missed!


Last edited by ___________ on 2/2/2013 5:38:17 AM

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