Analyst: GTAV Cost $137 Million But Will Sell 18 Million
Okay, that's pricey.
According to GamesIndustry.biz, Sterne Agee industry analyst Arvind Bhatia anticipates the cost of making Grand Theft Auto V to be around $137 million. But he anticipates the game will sell 18 million, which would generate $230 million in operating profit.
Bhatia explained his "hypothetical profitability model" for GTAV, which was based on that $137.5 million budget and a team of 250 people working on the project for five years. But even with adding projected marketing costs between $69 million and $109.3 million, Bhatia still sees "huge returns" for publisher Take-Two Interactive. Even if the game "only" managed to sell 15 million copies, that would still result in an operating profit of $193.6 million for the fiscal year. If it sold 25 million copies, it would result in a whopping $390.8 million profit.
For the time being, Bhatia thinks the hotly anticipated blockbuster will shift 18 million units in Take-Two's fiscal year, which would put it second only to Call of Duty: Modern Warfare 3 in terms of sales this generation. ...well, come on. Does anyone really think GTAV won't rake in a ton of cash?
Related Game(s): Grand Theft Auto V
2/1/2013 10:07:40 PM Ben Dutka