Pachter Can't Understand The "Angst" Over Microtransactions
Microtransactions are a controversial topic in the game world. Some don't have a problem with them while others loathe the idea.
But whatever you feel, Wedbush Morgan analyst Michael Pachter says microtransactions are a "necessary evil" and he can't figure out the "angst" leveled at the business model.
According to NowGamer, Pachter was responding to the recent outcry generated by EA's plans to add microtransactions to all of its upcoming games. They did so because they claimed gamers "enjoy and demand" them. Epic Games boss Cliff Bleszinski came to the publisher's defense during the ensuing outcry, reminding everyone that EA wasn't the only company guilty of monetizing games.
And now it's Pachter's turn:
"I don't really understand all of the angst about microtransactions. Nobody has to buy anything, and most of the items for sale don't make a difference in overall game play, just allow people to dress up their characters and the like.
Yes, it's nickel and dime, but since nobody has to spend money to enjoy the game, I don't see why anyone cares. Yes, they are a necessary evil. Games cost a lot to make, and publishers are trying to hold the line at $60 retail pricing, so they must look for ways to increase monetization."
Pachter added that he doesn't believe game sales are suffering due to microtransactions. That may be true and he has a point about not forcing gamers to buy anything. I'm just worried about the slippery slope...microtransactions may not have an affect on our enjoyment of a game, but they could in the future. Perhaps that's why gamers are upset. For now, though, I couldn't care less.
3/5/2013 11:14:26 AM Ben Dutka