Quantic Dream Doesn't Want Beyond Associated With Guns
Quantic Dream doesn't believe a gun is necessary in a video game. Sadly, many developers and publishers do.
In speaking to GameSpot, studio co-founder and executive producer Guillaume de Fondaumière said he "categorically refused" a suggestion that his new project, Beyond: Two Souls, should be advertised with its heroine holding a gun in its cover art.
"We have to be very careful. We're working closely with the marketing folks at Sony to portray the game in the right light, to be able to talk to that diverse audience that we hope we will be able to reach with Beyond.
Indeed, there is some action in Beyond. But if we, for instance, put a pack art that's solely featuring action, first of all it's not going to be truthful to what the game is and then, your wife for instance, is not going to feel attracted to this. She'll say 'ok, well that's not unique, it's one of your video games.'"
Fondaumière added that "it's kind of natural" for those who aren't part of the project to pitch different ideas. And they might say- "It's a video game? Okay, it needs to have a gun otherwise it's not even a game." But he said it's critical to portray Beyond in the correct light; they need the right imagery to support the project. We're very much on board with that and we consider Beyond: Two Souls to be a very important title.
Even more so now that the industry is constantly under fire from the comically, woefully out-of-touch and ignorant.
Related Game(s): Beyond: Two Souls
3/21/2013 11:39:37 AM Ben Dutka