EA Label Boss: DRM "Not Viable For The Gaming Business"
If you're not a fan of DRM (Digital Rights Management), don't worry; Electronic Arts doesn't like it, either.
Speaking to GamesIndustry International at this week's Game Developer's Conference, EA Labels president Frank Gibeau said bluntly that DRM is a "failed, dead-end strategy" and it's "not viable for the gaming business." Many gamers would agree.
This came in response to a question about whether or not SimCity's always-online requirement was indeed a form of DRM. Gibeau obviously doesn't see it this way and said that in fact, the idea of DRM wasn't even considered for the game:
"That's not the reality; I was involved in all the meetings. DRM was never even brought up once. For the folks who have conspiracy theories about evil suits at EA forcing DRM down the throats of Maxis, that's not the case at all."
If you weren't aware, SimCity launched earlier this month and immediately encountered massive server issues, which resulted in much gamer ire. Even so, the game sold 1.1 million copies in only two weeks, which is the best start in the franchise's long history.
3/27/2013 9:22:41 PM Ben Dutka