Ubisoft: Quality Makes "Annualization" A Total Non-Issue
Many gamers thought Ubisoft should've let the Assassin's Creed franchise take a year off.
Instead, we're getting the pirate-themed Assassin's Creed IV: Black Flag for current- and next-gen consoles; it's slated to launch for the holiday season. And Ubisoft believes this is exactly what consumers want.
When Ubisoft Montreal boss Yannis Mallat was asked by Eurogamer whether or not gamers were annoyed at the idea of seeing a new Assassin's Creed title every year, his response was simple:
"No. The players will tell us. Right now there are more and more coming into the franchise, so I don't see that day."
Mallat went on to say that provided each entry is a quality product, the gamers will continue to respond. Essentially, it's his belief that the overall quality of the title overrides the frequency of installments, which is definitely a topic for some discussion. Said Mallat:
"It's our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content. So it's natural to be able to provide that content. The gamers are happy and it's our job to make them happy."
We've seen a new iteration in the AC widely acclaimed franchise every year since 2009. And really, if we go by the sales numbers, Mallat is basically correct. Why take time off when the majority are likely to buy the latest and greatest each and every year?
3/29/2013 9:45:58 PM John Shepard