EA's Moore: "We Owe Gamers Better Performance Than This"
Electronic Arts is once again "competing" for The Consumerist's "Worst Company in America" title and although COO Peter Moore thinks his company might "win" again, he believes EA can improve.
In a recent optimistic blog post called "We Can Do Better," Moore stepped up to defend one of the biggest video game publishers in the world. He started off by saying:
"Let me cut to the chase: it appears EA is going to 'win.' Like the Yankees, Lakers, and Manchester United, EA is one of those organizations that is defined by both a legacy of success, and a legion of critics. Are we really the 'Worst Company in America?'"
Right now, EA faces Ticketmaster in the semifinal round of voting, and it appears EA is on the fast track to more ignominy. But Moore insists that EA wants to do right by gamers, and they they owe the consumer "better performance." He also seeks to clarify a few points that are common subjects of debate among gamers:
"Many continue to claim the Always-On function in SimCity is a DRM scheme. It’s not. People still want to argue about it. We can’t be any clearer – it’s not. Period."
"Some people think that free-to-play games and micro-transactions are a pox on gaming. Tens of millions more are playing and loving those games."
"We’ve seen mailing lists that direct people to vote for EA because they disagree with the choice of the cover athlete on Madden NFL. Yes, really…"
In the end, Moore admitted that EA has made "plenty of mistakes" and that they "seriously fumbled" the recent SimCity launch. He also added that despite the inaccuracy of some complaints, other complaints are 100% legitimate. So can EA turn a new leaf? Will Moore be the guy to take over the recently vacated position of CEO? Only time will tell...
4/5/2013 9:48:24 PM Ben Dutka