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EA's Moore: "We Owe Gamers Better Performance Than This"

Electronic Arts is once again "competing" for The Consumerist's "Worst Company in America" title and although COO Peter Moore thinks his company might "win" again, he believes EA can improve.

In a recent optimistic blog post called "We Can Do Better," Moore stepped up to defend one of the biggest video game publishers in the world. He started off by saying:

"Let me cut to the chase: it appears EA is going to 'win.' Like the Yankees, Lakers, and Manchester United, EA is one of those organizations that is defined by both a legacy of success, and a legion of critics. Are we really the 'Worst Company in America?'"

Right now, EA faces Ticketmaster in the semifinal round of voting, and it appears EA is on the fast track to more ignominy. But Moore insists that EA wants to do right by gamers, and they they owe the consumer "better performance." He also seeks to clarify a few points that are common subjects of debate among gamers:

"Many continue to claim the Always-On function in SimCity is a DRM scheme. It’s not. People still want to argue about it. We can’t be any clearer – it’s not. Period."

"Some people think that free-to-play games and micro-transactions are a pox on gaming. Tens of millions more are playing and loving those games."

"We’ve seen mailing lists that direct people to vote for EA because they disagree with the choice of the cover athlete on Madden NFL. Yes, really…"

In the end, Moore admitted that EA has made "plenty of mistakes" and that they "seriously fumbled" the recent SimCity launch. He also added that despite the inaccuracy of some complaints, other complaints are 100% legitimate. So can EA turn a new leaf? Will Moore be the guy to take over the recently vacated position of CEO? Only time will tell...

Tags: ea, electronic arts, peter moore, gaming industry

4/5/2013 9:48:24 PM Ben Dutka

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Comments (13 posts)

Killa Tequilla
Friday, April 05, 2013 @ 10:14:10 PM
Reply

The problem is that these guys want more money than they already have. They think money before they even think of quality. There are certain trails of evidence that suggest this. For example, a trophy in FIFA titled "In Form", a trophy that is purely based on luck and with regular play can not be achieved. At least not likely. They know they have a market for trophy hunters and the trophy hunters will spend cash in order to try to unlock the trophy. Even after spending real dollars the trophy is based on pure luck, you can spend $20 or $300 trying to unlock this trophy. I've already spent about $40. My friend probably spent anywhere from $150-$300 before the trophy popped. They are really smart in the sense that they can really squeeze every single last penny possible from the consumer. In FIFA UT, there is no way you can build a squad from scratch purely from the game, but hey, spend a little cash and surely you have yourself a team that can compete.

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xenris
Monday, April 08, 2013 @ 11:10:59 AM

That is just the nature of corporations. They have to make more money year after year or they aren't growing. If they aren't growing they are failing in the market and will slowly lose shareholders and public funding etc.

This is why as time passes the cost to make a game has gone way up. But it is hardly because of the actual production values at this point, it is more a case of them needing to make more money so that the profit margin is in positive growth. Its also why they are putting micros in all their games from now on, its why ME3 felt shallow compared to ME1 and ME2, its why DA2 recycled nearly all their assets.

In a nutshell it eventually becomes about putting the least amount of money into the actual game development and trying to pull as much from those games as possible.

Not all publishers function the same way, but for some reason EA seems to be the scummiest when it comes to this. I'm not sure what their board of directors is made up of but probably a bunch of old people who don't know anything about games.

Too be fair running a corporation isn't easy and lots of publishers are obviously supporting good games and not trying to nickle and dime the customers, but the fact remains that most people who step back and look at the evolution of micros, DLC, and other post launch fees will realize that it became about making a product in which to extract money from instead of a product with longevity for one purchase.

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John Shoemaker
Friday, April 05, 2013 @ 10:15:09 PM
Reply

They won't change their ways. They don't listen.

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WorldEndsWithMe
Friday, April 05, 2013 @ 10:20:42 PM
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Always-on is DRM, period. People play free-to-play games and deal with microtransactions because they either fit that model of game or because there is no other way to play a game they want, neither means they are in love with and fully enjoy those products. This is why EA is out of touch, they look at the fact that people bought stuff and say "They love it!" never thinking that people may not have been so happy with their purchase or the need to make said purchase in the first place.

That said, I think MS is the worst company because of their crappy products alone.

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Knightzane
Friday, April 05, 2013 @ 11:05:54 PM
Reply

you guys certainly do owe gamers. Start by giving out some free games and maybe put your games on steam so people don't have to download the crap you call origin.

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Simcoe
Saturday, April 06, 2013 @ 9:33:12 AM

I did buy SimCity, so I did get a free game! And even with all the updates there still are plenty of bugs, but those bugs are no longer related the the lack of servers. The free game I chose was BF3, but really a 20 GB download?! Does the box version really come on 3 DVD's? Sorry, getting a little off topic....

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Temjin001
Saturday, April 06, 2013 @ 12:38:41 AM
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Always online sounds like a disaster waiting to happen. It's one thing to rely on just a working tv, console, and electricity but it's another thing to add a modem, router, ISP, and the PRODUCER of the servers to communicate with the clients (Sim-CIty anyone?) into the mix. Just today my ISP went down for half of the day.
What happens when a security breach happens like it had for PSN? Will everyone just not play games for over a month?
The whole thing smells of companies wanting to collect consumption data from their users and worse yet it's rumored stuff like the Kinect 2.0 will detect how many users are viewing a movie in a room. If the person count exceeds a certain amount additional fees are incurred. Ridiculous.

Last edited by Temjin001 on 4/6/2013 12:39:13 AM

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Draguss
Saturday, April 06, 2013 @ 1:45:40 AM
Reply

"Many continue to claim the Always-On function in SimCity is a DRM scheme. It’s not. People still want to argue about it. We can’t be any clearer – it’s not. Period." And the sun is not hot. Because I say so. Period.

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___________
Saturday, April 06, 2013 @ 2:42:00 AM
Reply

the short, or long answer?
YES!
EA ARE the worst company in the WORLD, simple as that!
so yes pete, you CAN do better.... much, much, MUCH better.......

ok so sims is not a DRM tactic.
so why have the stupid DRM system in place then?
instead of getting all huffy and saying period, how about you try explaining to people why it needs to be there?
the developers themselves admitted the game could of been done as a offline title, it does not need to be always connected to run.
so it does not need to be online to be able to be played, and its not because of a DRM tactic, so what is it for then?
tell us, explain to us, saying period and getting huffy just tells us your full of sh*t!
not only do you treat your customers like sh*t, but you also treat them like morons expecting them to believe this BS.
THIS is why your constantly nominated for worst company!


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Kryten1029a
Saturday, April 06, 2013 @ 3:54:27 PM

They're NOT the worst company in the world and they're not even the worst company in America. They ARE the worst company in the videogame industry by a country mile. There's no bad practice or idea that they can't implement in a more consumer hostile form.

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xenris
Monday, April 08, 2013 @ 11:16:41 AM

They can't explain the always online away because it serves no function other than a DRM and they know it.

Many MANY hackers have already proven that it doesn't do anything that EA says it does, and that the game runs fine without being connected to servers.

So yeah its a bunch of PR bull from EA.

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Spore_777
Saturday, April 06, 2013 @ 4:48:09 PM
Reply

Moore acknowledging our complaints is one step in the right direction.
However, it is going to take a lot on their part to be seen favourably in our eyes again.
They can start by saying, "hey, know what? Why don't we put the gamers first for a change!"
I always say, money is a natural by product of legitimate labour.
No tricks EA, just deliver quality products with gamer satisfaction as your priority.

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Kryten1029a
Saturday, April 06, 2013 @ 5:08:38 PM

Go and read his complete blog post; it's an eye opener. The only reason that they acknowledge the criticism is to dismiss it.

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