Naughty Dog Wanted Female Testers For The Last Of Us
The majority of hardcore gamers are male, which is probably why the majority of testers are male.
However, Naughty Dog didn't want only men testing their hotly anticipated new title, The Last Of Us. As creative director Neil Druckman told The Escapist, the developer had to demand female testers when an unnamed research firm adopted the "girls don't play video games" attitude.
"Another aspect that influences how a game is promoted is focus testing. Players are rounded up and are asked to view materials and answer some quantitative and qualitative questions about it. My big surprise during this process [was] that the research group wasn't planning on focus testing female gamers--it's something we had to specifically request. I hope this is a relic of the past that will soon go away."
Druckman added that the marketing firm recommended removing co-star Ellie from the back of the game box. Thankfully, Naughty Dog ignored that advice and decided to put Ellie on the front, too. I definitely support that, and this is because I don't believe in the theory that guys are less likely to buy a video game because they see a female on the cover (even if that female is a young girl).
And I certainly understand the philosophy behind getting female testers, but I have difficulty believing that anything less than 95% of all those who purchase this particular title will be male. I think the marketing firm believed that, too, which is why they weren't all that interested in getting a female take on the game...realism and sexism are two very different things, which is sometimes difficult for some to grasp.
Related Game(s): The Last Of Us
4/9/2013 10:36:12 AM Ben Dutka