PS3 News: Platinum Games Seeks "Secret Sauce" For Sales Success - PS3 News

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Platinum Games Seeks "Secret Sauce" For Sales Success

Platinum Games has a plan to keep the action coming your way for a long time to come by finding the right mix of East and West to command better sales.

In an in-depth interview with Polygon, which we recommend reading in full, Platinum President Tatsuya Minami talks Revengeance, Bayonetta, and the future hope of growing sales.

"We're expecting Metal Gear Rising to sell better than Bayonetta, and obviously it's just come out. But if you look at games developed in certain Western studios, as far as sales go, they're clearly ahead of us there, and we're not going to be satisfied until we're at that level," said Minami.

Platinum plans to reach that level with a strategy that at first sounds unnervingly familiar:

"We have to think a lot about what resonates with consumers globally and find that secret sauce and make sure that goes into our games. And there's a lot of places we need to look for that: it's not just in art, it's also in game design, it's also in music ... I think the one thing that we want more than anything in the immediate future — and it's something we continue to work hard on — is we definitely want people to understand that we're making games here in Japan, but we're making games for everybody."  

We probably shouldn't worry that they will "Westernize" too much, though. This quote taken together with Platinum's body of work suggests the developer would like to appeal to everyone, but doesn't plan to change their identity. I don't think any sane gamer could accuse games like Vanquish, Bayonetta, and Metal Gear Rising: Revengeance of lacking Japanese flair.

And if it's more sales they are after, hopefully there was a clause in their contract with Nintendo to allow a version of Bayonetta 2 onto other consoles in the future.

Related Game(s): Metal Gear Rising: Revengeance, Bayonetta, Vanquish

Tags: Platinum Games, Bayonetta, Metal Gear Rising Revengeance, Vanquish, Tatsuya Minami

4/17/2013 6:47:18 PM David Nelson

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Comments (9 posts)

Karosso
Wednesday, April 17, 2013 @ 10:29:57 PM
Reply

"We have to think a lot about what resonates with consumers globally and find that secret sauce and make sure that goes into our games."
Well, here is a clue... worry about making a great game, not a western appealing game or a Japanese centric game, just a great game. It will sell, trust me on that.

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DarthNemesis
Thursday, April 18, 2013 @ 8:42:42 PM

That;s BS Bayo 2 would have been made without Nintendo as Sony, Atlus or Konami would have published it. Also the original was nothing special (just like all of Platinu's games) so it is not a big game for the WiiU.

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Temjin001
Wednesday, April 17, 2013 @ 10:45:03 PM
Reply

...well the secret sauce ain't with the Wii U. That's for dang sure.

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WorldEndsWithMe
Wednesday, April 17, 2013 @ 11:05:37 PM

Epic agreement by yours truly.

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Oxvial
Thursday, April 18, 2013 @ 1:36:45 AM

Even the mighty Call of Duty couldn't sell as expected on the WiiU, awful decision to make Bayonetta 2 exclusive there.

Agree with this comment 3 up, 1 down Disagree with this comment

Bonampak
Thursday, April 18, 2013 @ 4:23:48 AM

@Oxvial - Awful decision? It was either Wii U or nothing at all.

If Nintendo had not stepped in, the team that was trying to make a sequel to Bayo happen, would've been disbanded. They would've moved on to other projects. SEGA had given up on the IP.

At least with the sponsorship of Nintendo, the game is getting made.

And thanks to that "awful decision" sooner or later, we'll all eventually get a chance to play it. Because the sequel now exists, when before it was a mere wet dream.

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CrusaderForever
Thursday, April 18, 2013 @ 11:33:42 AM

I agree with all of you big time. I own a WiiU and I am enjoying it when I play it. However, I bought it for the exclusives only. Any dev putting all their eggs in the WiiU exclusive basket is making a mistake. They won't get the financial returns they would get if they went multi-platform. Plus Nintendo is doing it backwards by promoting the 3DS first and the WiiU second. Platinum is an amazing dev and I love their work. Still need to buy MGSR!

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WorldEndsWithMe
Thursday, April 18, 2013 @ 7:32:45 AM
Reply

I also saw their next game after Bayo 2 is for Wii U too so that's worrisome, but if they are using Nintendo to survive or get projects funded then that's fine it's just that there won't be huge sales there in my opinion.

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___________
Thursday, April 18, 2013 @ 8:19:20 AM
Reply

face, palm, head shake!

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