Quantic Dream: Heavy Rain Proves That Innovation Can Sell
It's overly cynical to believe that innovation and originality doesn't sell, just because the mainstream masses continue to flock to Call of Duty.
If done well, innovative and highly creative titles can do extremely well. Journey is one example and Quantic Dream's Heavy Rain is another. In fact, according to studio co-CEO Guillaume de Fondaumiere speaking during the Digital Dragons game festival in Krakow (as cited by GamesIndustry International), the critically acclaimed drama earned Sony $100 million.
This helps combat the idea that "innovation rhymes with unprofitable:"
"These projects have been and are profitable, to some extent. I'll give you one example that I know about: Heavy Rain. Let's say it's $22 million to produce. With marketing it's maybe $30 million. With distribution, $40 million. Sony earned $100 million with the game, so it's very profitable. It's the sort of margin that most publishers would strive for, for any game."
I would also like to add one thing, and this has nothing to do with ego or any such nonsense: New IPs tend to sink or swim with the response of critics. Heavy Rain was widely beloved and a great many sources told gamers to basically "play it or regret it" and when that happens, success isn't far behind. When a name isn't recognizable - i.e., it's not part of an established franchise - consumers will always be iffy and will be more inclined to check reviews.
That's just my take on the matter. By the way, as of September 2011, Heavy Rain had sold over 2 million copies.
Related Game(s): Heavy Rain
4/19/2013 9:57:22 PM Ben Dutka