EA To Discontinue Online Pass
Guess it just wasn't working out.
According to a new VentureBeat report, publisher Electronic Arts has elected to kill their controversial Online Pass system. Is that applause...?
EA senior director of corporate communications John Reseburg said that the company will be discontinuing the program, and that none of EA's titles will include it in the future. Other companies that have chosen the Online Pass tactic in the past are the now-defunct THQ and yes, Sony. The idea was to combat used game sales - of which publishers don't see a dime - and force consumers who bought a pre-owned game to pay $10 to enjoy online entertainment. If you bought the game new, the Pass would be free, thereby encouraging you to avoid the pre-owned shelf.
However, Reseburg said that players "didn't respond to the format:"
"Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it, moving forward. We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing."
Who knows what to do about the pre-owned game issue? One would think that if developers could have just the tiniest fraction of that lucrative market come their way, everyone would be better off. But how?
5/16/2013 11:42:12 AM Ben Dutka