Square Enix: Making Customers Wait For Years Is Being Dishonest
Square Enix outlined these steps when they revealed their terrible $134 million fiscal year loss, but now they're going into a little more detail.
The publisher's senior executive managing director Yosuke Matsuda presented at the company's financial briefing session, and he spent a fair amount of time addressing future business strategy.
Matsuda believes the issues aren't "simply financial" and that they intend to make some big changes. First and foremost is "making customers wait for years" before they're given any concrete information concerning a project:
"Making customers wait for years with little to no information is being dishonest to them. We need to shift to a business model where we frequently interact with our customers for our products that are in‐development and/or prior to being sold, have our customers understand games under development, and finally make sure we develop games that meet their expectations."
Matsuda cited crowd-funding website Kickstarter and Steam's Greenlight as examples of developers interacting with customers during the design process. As for bettering worldwide sales, Matsuda says they need to focus specifically on the demands of each region. He admitted that it can be difficult to progress "on the assumption that many products can cover the tastes of the entire world, and sell across the entire world." No way...really?
I'm sorry, but couldn't just about any hardcore gamer have told them all this? Don't spend years teasing us about a game with basically zero details ('cough' Final Fantasy Versus XIII 'cough'), and stop trying to make games that satisfy the entire world...? Didn't we already know this? Well, at least Square Enix has identified the problem and maybe now they'll fix it. Maybe.
5/28/2013 10:23:32 AM Ben Dutka