ESA: 45% Of All Gamers Are Female
The female contingent of avid gamers continues to grow.
According to a new report from The Entertainment Software Association (ESA), we find that nearly half of all gamers - about 45% - are female. This was part of the 2013 Essential Facts about the Computer and Video Game Industry, as conducted by Ipsos MediaCT. The poll in question featured over 2,000 "nationally representative" households, whatever that means.
Interestingly, the report also noted that adult women comprised about 31% of the overall gamer population, which is significantly higher than boys 17 and younger (19%). The latter group is obviously what the mainstream considers to be the dominant demographic, but that hasn't been true for a while. Another point worth noting was that 46% of the time, women were the most frequent game purchasers. The study also asked parents about the effect video games have on children, and a surprising 52% said they thought the effect was positive.
As for the female gamers, we always have to ask the same question when we see these findings: What is the percentage of core gamers? They've been saying for years that nearly half of all gamers are female but if you stake out any given GameStop for a day, 80-90% of all customers who enter are male. The problem with these studies is that they often don't differentiate; girls love playing little games on their smartphones, so they qualify as "gamers" in those statistics.
Of course, there is indeed an increasing number of female gamers out there. But to say that half the hardcore group in the world is female...? That still seems highly unlikely. How many women did you see in the audience during E3 presentations? Answer: Not very many.
6/17/2013 9:26:03 PM Ben Dutka