June NPD: Physical Sales Slide, But The Last Of Us Was Hot
The NPD Group has released their findings for June and unsurprisingly, Naughty Dog's latest gem is at the top.
The Last Of Us topped the US software sales charts for the month of June, despite overall industry sales falling 15%. We don't have exact numbers for TLoU in this country but Cowen & Company analyst Doug Creutz estimates that the acclaimed title sold 700,000 units. As the game didn't launch until June 14, it took only a couple weeks to reach that number.
Rounding out the top five games for June were Animal Crossing: New Leaf, Minecraft: Xbox 360 Edition, Call of Duty: Black Ops II and NBA 2K13. Overall sales did fall 15% to $593.3 million, but analyst Liam Callahan reminded us that this number only accounts for about half the total dollars spent on games:
"These sales figures represent new physical retail sales of hardware, software, and accessories, which account for roughly 50 percent of the total consumer spend on games.
When taking into account our preliminary estimate for other physical format sales in June such as used and rentals at $118 million, and our estimate for digital format sales including full game and add-on content downloads including micro-transactions, subscriptions, mobile apps, and the consumer spend on social network games at $544 million, the total consumer spend in June is $1.2 billion."
As for hardware, this category dropped 30% to only $142 million, which isn't exactly shocking. Everyone is lying in wait for the new consoles, ya know? One new console, the Ouya, hasn't exactly burned up the charts; we don't have exact numbers, but Callahan said sales were "relatively light." Total June software sales fell 14% to $313.8 million but again, The Last Of Us did extremely well. Said Callahan:
"The Last of Us was the top selling game at retail in the month of June. To put this in context, it had the second highest first-month sales of a PS3 first-party game, after God of War 3 in March 2010. The Last of Us was also the third highest game to launch during the month of June since NPD began tracking sales in 1995."
Also, don't forget that TLoU is a brand new IP, so this performance is even more impressive. Played it yet?
Related Game(s): The Last Of Us
7/18/2013 9:22:11 PM John Shepard