Former EA CEO: Activision Could End Up A "Sh**** Company"
Former Electronic Arts CEO John Riccitiello has outlined two possible scenarios for the future of Activision, arguably EA's stiffest competition.
Firstly, during a recent GamesIndustry International interview, Riccitiello addressed the ongoing Call of Duty vs. Battlefield war. That war will begin afresh this fall when EA's Battlefield 4 faces off against Activision's Call of Duty: Ghosts. Time to throw down!
Of course, there's no chance BF4 outsells Ghosts but during each face-off, the Battlefield franchise has managed to steal a bit more market share away from CoD. And Riccitiello believes that "EA's got the better cards." As for the future of Activision, he considered the following:
"There’s one scenario where they ship a new MMO, it replaces WoW, Call of Duty stays at the top of the charts, Skylanders goes from strength to strength. They do a couple of things with their licenses, everything goes fine.
Then there’s a scenario where WoW continues to decline, Battlefield takes the mantle from CoD, Skylanders proves to be a flash in the pan and Activision proves to be a shitty company at that point."
I thought Skylanders would be a "flash in the pan," but it seems to have crazy "Pokemon"-like potential at this point. As for CoD, it has been declining and analysts have said Ghosts probably won't shatter all the records set by previous installments. Lastly, with WoW subscriptions declining, will Activision come up with another massive MMO cash cow...?
Things change quickly in this industry. Don't forget that Activision once filed for bankruptcy back in the '90s...
7/31/2013 9:15:16 PM Ben Dutka