Pre-Orders Alone Covered Development Cost Of Payday 2
So basically, if the game sells even one damn unit, it will have - technically - turned a profit.
According to a statement Starbreeze CEO Bo Andersson-Klint gave to investors (as translated by Gamereactor), the team's new downloadable title, Payday 2, has already earned back the cost of development...and it isn't even out yet.
That's because pre-orders were high enough for publisher 505 Games to break even. There's a week left, too; more pre-orders could trickle in before the game launches.
"Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct. Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can. We now look forward to the royalty income that can secure the company's development of its own IP in the future. That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy."
The first Payday wasn't bad at all, and we hear the sequel will be bigger and better the whole way 'round. If you're looking for a rip-roaring, no-holds-barred co-op shooter, give it a try. Just bear in mind that it'll probably get lambasted for "teaching" kids how to rob banks...or some such idiocy.
Related Game(s): Payday 2
8/8/2013 10:15:17 PM Ben Dutka