NPD Report Highlights The Inevitable Rise Of Digital Content
It'll be interesting to see this same report next year, after the new generation has been in full swing for a good 6-8 months.
The NPD Group has released the findings of their 2013 Games Market Dynamics: US Report, and we learn that consumers spent $2.88 billion on games between April and June. That's down only 3% from last year's $2.97 billion, despite the tailing off of the current generation.
That $2.88 billion includes $769 million spent during the quarter on new physical console and PC software, along with used and rental spending of $343 million. Digital content (which does include mobile and social games in addition to DLC and full game downloads) came in at $1.7 billion. Obviously, the majority is digital these days, as the NPD has reminded us with each monthly report in 2013 so far. Hardware and accessories fell during the period in question but again, given the aging generation, that's not surprising.
Said NPD Group analyst Liam Callahan:
"The decrease in new physical spending is partly due to the decline in the number of new SKUs released at retail, (with 37 percent fewer new SKUs in Q2'13 compared to Q2'12) which is to be expected as developers, publishers, and consumers alike prepare for the next hardware generation."
Callahan added that DLC and full-game downloads increased 27%, which is another example of the growth of digital media. Love it or hate it, the digital age of gaming is coming fast and in many ways, is already upon us.
9/5/2013 10:56:28 AM Ben Dutka