September NPD: GTAV Sparks A Big-Time Industry Resurgence
See? Just needed some GTAV to make it all better.
The NPD sales numbers for September have been released and get this- Grand Theft Auto V represented more than 50% of total software sales in the US for the month. That's nuts. Take-Two's blockbuster also tallied the highest first-month sales of any previous launch in the franchise.
With such a mammoth release leading the charge, total industry sales rose 27% year-over-year to $1.08 billion for the month in question. NPD Group analyst Liam Callahan said that number only represents about half the total consumer spend, as it doesn't include used sales and digital revenue. When you do that, the sales rise to close to $1.9 billion, which is much more impressive.
"The launch of Grand Theft Auto V this September was a much needed shot in the arm for the industry. Overall retail sales across hardware, software and accessories were up 27 percent versus September 2012, lifted by software sales of Grand Theft Auto V."
As for hardware, Nintendo's 3DS nabbed the top spot, outselling the Xbox 360, PlayStation 3 and PlayStation Vita for the fifth straight month. Interestingly enough, the PS3 actually beat out the 360 in September, which snapped the 360's 32-month streak from January 2011 through August 2013. Yes, 32 months. Americans just can't get enough of Xbox. Wii U sales rose 200% thanks to a $50 price cut, although overall hardware sales fell 13% to $183.2 million. Yeah, everyone's waitin' on the new generation!
Software spiked 52%, up to $754.3 million; again, thanks mostly to GTAV. Accessories were up 2% to $142.3 million and rounding out the top five games for September: Madden NFL 25, NBA 2K14, Diablo III and FIFA 14. It's good news to see Kingdom Hearts HD 1.5 ReMIX coming in at #6, too.
10/17/2013 9:17:39 PM Ben Dutka