EA CFO: Battlefield 4 Problems Didn't "Damage" The Brand
Battlefield 4 did not get off to a good start. The major problems gamers encountered when trying to play online are well-documented.
However, EA CFO Blake Jorgensen said the ordeal didn't damage the popular franchise. In speaking at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco (as summarized by GameSpot), Jorgensen said the company is "very focused on protecting that brand."
He reminded everyone that BF4 sold well and "continues to sell well," and the fans have appreciated the many updates and patches that developer DICE has delivered. It also helps to release new content on a regular basis. Said Jorgensen:
"We've also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we're finding that it's working very well. I don't see that there's a damage issue. I think for us it's making sure that we're providing great gameplay for the consumer and we'll continue to do that."
As a reason for BF4's technical problems, the executive said this was due to the "complexity" of the game, which featured 64-player online action and tablet support, along with the challenges that come along with new hardware. Are you buying Jorgensen's explanation and his belief that the Battlefield brand wasn't damaged?
A lot of fans aren't agreeing...
Related Game(s): Battlefield 4
3/5/2014 9:32:11 PM John Shepard