Walmart Joins The Used Game Market
Everybody wants a piece of this pie.
The used game market remains a massive business despite the move to digital and now Walmart is ready to take your used games as they join Gamestop, Amazon, Best Buy, and others in the $2 billion market.
Beginning Wednesday, March 26th customers of Walmart and Sam's Club will be able to trade in their games for store credit toward any purchase. The program will work for both in store and online business. At this early stage it will be available in 3100 stores across the country.
To assure quality resales those games won't just be tested and sold back, Walmart will send them to be refurbished and then resell them as like new.
From the press release: “Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Walmart U.S. “When we disrupt markets and compete, our customer wins. They’ll save money on video games and have the flexibility to spend it however they want.”
They also mention that gamers must bring their games in “in the original packaging” so there's hope for collectors that these games will retain some semblance of their original form. I really hate those specialty cases some places put them in.
3/18/2014 10:02:14 AM David D. Nelson