Sony On PS3: "We're In Full Production"
They had some well-documented manufacturing problems early on with the PS3, but Sony has confirmed everything is churning smoothly now. They also seem confident that they will eclipse the 115 million units sold by the system's predecessor, the PS2.
This year has seen a large increase in GaN-based blue semiconductor laser manufacturing capacity, and therefore, Sony is primed to hit their sales targets: the company expects to ship 11 million units before April 2008. In stark contrast to 2006, Sony is now producing 1.7 million blue lasers each month, and that translates to plenty of Blu-Ray players.
“Production problems have now ceased, we're in full production as far as Playstation 3 is concerned and there's a steady chain of supply in North America, Japan and Europe,” said a spokesperson for the Computer Entertainment division of the Japanese corporation.
At its recent annual report, Sony announced they had sold 5.5 million PS3s worldwide at fiscal year's end (March 31). This may have surprised some people, especially considering the extreme manufacturing problems they faced during the system's launch in Japan and the U.S. in November 2006. But everything appears to be on the right track now, and Sony believes the PS3 will eventually match and even surpass the immense success of the PS2.
“We're aiming towards a much broader lifestyle for home entertainment enthusiasts, that's one of the reasons the Playstation 2 went on to sell over 115 million units worldwide,” said a spokesperson. “What it offers for its price is exceptional value for money – a quarter of the cost of a PC of similar capability and about the same as a commercial Blu-ray player.”
Well, we've been saying that for quite some time, but with manufacturing in full swing, more people will begin to agree with that last statement.
6/28/2007 Ben Dutka