Rejoice: Take-Two Calls Red Dead A "Permanent" Franchise
Hell yeah, it better be "permanent."
Red Dead Redemption received widespread critical acclaim and went on to sell over 13 million copies. Ever since then, fans of the awesome Western open-world saga have been pining for a follow-up effort.
Thankfully, publisher Take-Two Interactive has labeled the Red Dead brand as a "permanent" franchise, akin to Grand Theft Auto V and Borderlands. Take-Two CEO Strauss Zelnick said as much during a Cowen and Company analyst conference (as summarized at GameSpot), and he also talked about his company's "selective approach" to releasing games. No "annualization" goin' on here:
"The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn't really what consumers want. Consumers want better, not more. So our selective approach, which we've taken since '07 I think has paid off. Now, we have gotten more by taking that approach; we've launched one new successful franchise every year and I would like to keep doing that particularly because I talk about permanent franchises, but not everything is going to be a permanent franchise. Some of our great franchises eventually will lose their luster and some will hopefully be permanent."
Then Zelnick said he could assure consumers that certain IPs are "permanent," and that includes Red Dead. We've heard Take-Two speak highly of this successful brand before, so it's probably inevitable that a new title is coming soon...maybe they'll even announce it at E3, who knows?
If you missed out on Red Dead Redemption back in 2010, you are deprived, my friend.
5/29/2014 9:37:00 PM Ben Dutka