PS3 News: SCEA President Shawn Layden Takes The Ice Bucket Challenge - PS3 News

Members Login: Register | Why sign up? | Forgot Password?

SCEA President Shawn Layden Takes The Ice Bucket Challenge

Good thing they didn't try to start this craze during the winter.

In an effort to raise money and awareness for ALS - also known as Lou Gehrig's Disease - it seems like everyone on the planet has accepted the Ice Bucket Challenge.

Latest on the list are a bunch of PlayStation employees, led by SCEA president and CEO Shawn Layden. In the video below, our ol' buddy Ratchet dumps a bucket of ice water on Layden's head and his fellow PlayStation execs follow suit. Afterward, Layden nominated Activision Blizzard CEO Bobby Kotick to take the Ice Bucket Challenge, as well as GameStop president Tony Bartel and PlayStation Europe boss Jim Ryan. Nominees have 24 hours to complete the challenge, by the way.

They're hardly the only video game peeps who have accepted the challenge. Xbox head honcho Phil Spencer accepted Minecraft creator Markus "Notch" Persson's challenge; the latter also nominated Gears of War creator Cliff Bleszinski and Activision's Kotick. Kotick and CliffyB haven't completed the challenge yet, but they should!

Now, maybe whoever came up with this idea can admit that they got it from "Flashdance." Seriously, we all know it's true.

Tags: ice bucket challenge, als ice challenge, playstation ice bucket challenge

8/19/2014 10:00:16 PM Ben Dutka

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous

Comments (13 posts)

mustang750r
Tuesday, August 19, 2014 @ 10:19:25 PM
Reply

Hehe Activision-Blizzard

Agree with this comment 0 up, 0 down Disagree with this comment

Soultaker
Tuesday, August 19, 2014 @ 10:20:16 PM
Reply

I think this is a great way of spreading awareness and on top of all that if they all accept this challenge it will be a sight to see.

Agree with this comment 0 up, 0 down Disagree with this comment

WorldEndsWithMe
Tuesday, August 19, 2014 @ 10:30:37 PM
Reply

I'd do it if anybody cared who I was.

Agree with this comment 0 up, 0 down Disagree with this comment

kokoro
Tuesday, August 19, 2014 @ 10:35:43 PM

I care. Now do it!

Agree with this comment 1 up, 0 down Disagree with this comment

WorldEndsWithMe
Tuesday, August 19, 2014 @ 10:37:16 PM

lol, let's get some pledges.

Agree with this comment 0 up, 0 down Disagree with this comment

Cesar_ser_4
Tuesday, August 19, 2014 @ 11:52:08 PM

I say you and Ben do it, not together cause that would be weird or do I won't judge, hehehe. I'd summon the presence of highlander but he don't care for us no more. But yeah, you definitely do it and Ben cause we need to see some activity on the PSX youtube channel.

Last edited by Cesar_ser_4 on 8/19/2014 11:55:43 PM

Agree with this comment 0 up, 0 down Disagree with this comment

WorldEndsWithMe
Wednesday, August 20, 2014 @ 12:03:07 AM

Ben and I are in separate states so there's no chance of that lol.

Last I heard Highlander became a Final Fantasy summon that is really hard to get.

Agree with this comment 1 up, 0 down Disagree with this comment

Underdog15
Wednesday, August 20, 2014 @ 9:45:02 AM

You can only get to it with a gameshark hack that lets you strap a golden chocobo to each leg.

Agree with this comment 0 up, 0 down Disagree with this comment

Akuma07
Wednesday, August 20, 2014 @ 1:40:19 AM
Reply

Cliffy B?


Hahaha. That guy is a vain jerk. He won't do it.

Agree with this comment 0 up, 1 down Disagree with this comment

Ben Dutka PSXE [Administrator]
Wednesday, August 20, 2014 @ 11:27:09 AM

He just did.

Agree with this comment 2 up, 0 down Disagree with this comment

Ather
Wednesday, August 20, 2014 @ 1:56:06 AM
Reply

What about actually donating? What good is raising awareness if all anybody does is get wet? They'll forget all this in a few weeks. The idea was to raise awareness to get donations. Not to get everybody drenched. Donating $100 was to be more appealing. This has gotten so our of hand, people are just drenching themselves and challenging others. Not even mentioning ALS. Nor donating. Now Lady Gaga and Charlie Sheen get it. $10K each. Charlie challenged 2.5 Men people to actually donate.

Agree with this comment 0 up, 0 down Disagree with this comment

Underdog15
Wednesday, August 20, 2014 @ 9:46:39 AM

Individually, you are right. Just getting soaked does very little as an individual. However, feeding the viral hashtag train is what has made this beast earn so many dollahs. So it does serve a purpose to a point.

Agree with this comment 0 up, 0 down Disagree with this comment

Jed
Wednesday, August 20, 2014 @ 11:58:35 PM
Reply

I think people should at least mention something about ALS when they do the challenge. Maybe say something about what it does to people or how many are affected. At least tell people where they can learn more or donate to help the cause.

Agree with this comment 0 up, 0 down Disagree with this comment

Leave a Comment

Please login or register to leave a comment.

Our Poll

So, how's Far Cry 4?
Terrific, one of the best in 2014!
Good game but not amazing.
Okay; nothing special.
Eh, I'm disappointed.

Previous Poll Results