Sega Claims Gearbox Did A Poor Job Marketing Aliens
We knew this would get ugly.
The legal battle concerning Sega, Gearbox Software, and the much-maligned Aliens: Colonial Marines continues.
In court documents filed this week that claims the game was falsely advertised, publisher Sega says the developer, Gearbox, handled much of the game's marketing. And they didn't do a good job.
According to Polygon, Sega says the E3 2011 demo for the game in question was created entirely by Gearbox. Many accuse this demo of misleading consumers, as the final product "bore little resemblance" to the final product. Gearbox representatives told Sega the demo was indeed indicative of the final game and furthermore, Sega claims the developer spoke to the public many times without being cleared to do so.
For instance, Gearbox president Randy Pitchford, who indulged in unauthorized promotion of Aliens: Colonial Marines. One Sega rep wrote in an email to colleagues in October 2012:
"Effectively--it's Randy [Pitchford] doing whatever the f**k he likes. Apparently he did it twice on [Borderlands 2] also, against all plans and despite the fact they asked him not to. I think our best result here is that we have no more panel sessions..."
The court filing further rebuts a Gearbox claim that it wasn't paid, despite the game's surprisingly solid sales (it ended up shipping 1.3 million copies). Sega says they did in fact pay the studio millions in advanced royalties made up from milestone payments. Gearbox maintains that they spent millions of their own money on the project.
'sigh' These things never end.
Related Game(s): Aliens: Colonial Marines
9/3/2014 9:21:55 PM Ben Dutka