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Take-Two: We Can't Afford To Ignore The Creation Of New IPs

Yes, they could probably survive on franchises like Grand Theft Auto and Red Dead.

But ignoring new IPs or "annualizing" those franchises aren't tactics publisher Take-Two Interactive is willing to embrace. During a presentation to investors (as cited by GameSpot), company president Karl Slatoff said 50 percent of its efforts are always focused on the invention of new IPs:

"We love putting out titles where we've got history, and they're really, really big titles. Because they're safe and they're predictable and you know you can generate a lot of cash flow from them. At the same time, to ignore the opportunity of creating new IP, to not dedicate a substantial portion of your resources towards developing new IP, is the kiss of death for creative franchises.

Because god forbid, one of your core IP starts to deteriorate over time, then you're in real trouble. So how do we actually manage that to avoid that deterioration or fatigue? One is don't come out with stuff every year."

Slatoff added that "unless it's a sports title," you shouldn't come out with a new release ever year. He said it might be a good way to "monetize the near-term cash flow" but it's not a great idea for the long-run. Well, maybe that's why Activision put out Destiny this year, as the Call of Duty and World of Warcraft IPs seemed to be wearing a little thin...

And while I will always support new IPs, I still want that Red Dead Redemption sequel. Or prequel, whatever. Just give it.

Tags: take two interactive, take two games, take two new ip

9/19/2014 11:57:17 AM Ben Dutka

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Comments (7 posts)

WorldEndsWithMe
Friday, September 19, 2014 @ 12:57:59 PM
Reply

Love new IPs but they do make all other projects that are expected come SUPER slow. I'd like to see what if they can duplicate Bioshock greatness without it's employees.

I'm most excited about Guerrilla's new IP meant to rival The Witcher 3.

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TrueAssassin86x
Friday, September 19, 2014 @ 1:07:20 PM
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Heres ur new IP rockstar AGENT where is it

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WorldEndsWithMe
Friday, September 19, 2014 @ 2:54:56 PM

yeah wtf

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Lawless SXE
Friday, September 19, 2014 @ 8:42:57 PM
Reply

Take Two are one of the companies that I actually trust to do that, and give their new IPs a distinctly new flavour. They're certainly better than Ubisoft, where all their franchises seem to follow the same basic formula with the open world and mission structure. Compare that to Bioshock, and GTA, and Mafia, and XCOM, and Borderlands; they all have guns in common, but that's where the fundamental similarities end. Can't wait to see what new IPs are cooking at T2, and R*

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Kevin555
Saturday, September 20, 2014 @ 11:50:28 AM
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Why don't they focus on another Red Dead Redemption? There has only been one & the game was a masterpiece.

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PHOENIXZERO
Saturday, September 20, 2014 @ 10:11:24 PM

Red Dead Redemption was the second game in the series, granted RDR was more of a spiritual successor to the original game that Rockstar acquired from Capcom and finished. That said, they are working on another Red Dead game and have for some time now, wouldn't be surprised if we hear about it next year.

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Rachet_JC_FTW
Saturday, September 20, 2014 @ 6:41:21 PM
Reply

yeah no they are right and we all know it you can't survive in the games business unless u keep making cool new stuff for us to play its just that simple

new stuff drives us forward

happy gaming

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