GameStop "Absolutely Interested" In Pursuing Used DLC
Just don't be surprised if this happens.
Mega-retailer GameStop could eventually embraced "used" downloadable content. This according to executive vice president Mike Hogan, who told Ars Technica that the company was "absolutely" interested in selling secondhand console DLC.
This has been going on in the PC world with games like DOTA 2 and World of Warcraft. But in the console universe, DLC is often licensed to one profile, so it can't be transferred. That may not always be the case, though... Said Hogan:
"It would require a partnership between retailers and publishers, but absolutely, it could go that way. We're absolutely interested in pursuing that. There are lots of examples where people have taken digital content and made it transferable from one consumer to another. Think of World of Warcraft [and its third-party item sales]. There's no fundamental or technological reason why that couldn't happen [on other platforms]. If the consumer wants it, and it provides value, then we believe it will happen over time. The consumer will speak for that."
Hogan added that GameStop is "very bullish" on digital gaming, as they're currently working with platform manufacturers like Sony and Microsoft concerning a used sales model for downloadable titles. Many might say the digital trend is a threat to GameStop's business but Hogan prefers to call it an "opportunity."
Used DLC. What won't they think of next?
9/23/2014 11:17:09 AM Ben Dutka