DICE: Yes, We Lost Player Trust With Battlefield 4 Fiasco
Last year's Battlefield 4 launch didn't go well. And according to most franchise followers, that's a gross understatement.
What ensued was a bunch of patches and updates but even many months after release, the game still wasn't up to snuff. Publisher Electronic Arts was previously quoted as saying the brand is as strong as ever, but developer DICE is a little more in tune with the fans.
DICE LA producer David Sirland said he's aware that the BF4 fiasco has had a definite negative impact:
"I can absolutely say that we lost [player] trust in the game's launch and the early parts of the year. We still probably have a lot of players who won't trust us to deliver a stable launch or a stable game. I don't want to say anything because I want to do. I want them to look at what we're doing and what we are going to do and that would be my answer. I think we have to do things to get them to trust us, not say things to get them to trust us. Show by doing."
Sirland added that he's "certain" the launch issues won't reappear when Battlefield: Hardline arrives because "we've changed the way we work." The best way to fix the problem is to give gamers a chance to play the product as early as possible; hence, the previous Hardline beta. Not long after that beta, EA announced a delay for the game, which might be a good thing.
So long as you learn from your mistakes, right?
Related Game(s): Battlefield 4
10/7/2014 9:16:06 PM Ben Dutka