PS3 News: Sony's PS3 In A "Marathon," Not a "Sprint" - PS3 News

Members Login: Register | Why sign up? | Forgot Password?

Sony's PS3 In A "Marathon," Not a "Sprint"

According to a recent statement made to GamePro, Sony has said the currently slow-selling PS3 isn't cause for concern. As they say, this endeavor is a "marathon" and not a "sprint."

"We developed the PS3 as a hardware that lasts for decades and believe we are in a marathon rather than a sprint," said company spokesperson Nanako Kato. "With that said, SCE will accelerate the expansion of the PS3 platform over the next several months by offering a rich lineup of attractive software titles and pursuing own promotional activities as a platform holder."

Kato elaborated a bit on those promotional activities, saying they are in the process of increasing demo space at retail stores. They also plan to propose joint advertising with third-party developers (which is probably a darn good idea). The recent numbers aren't too bad, either; 1.8 million PS3 users have registered on the PlayStation Network, in comparison to the 6 million registered with Microsft's Xbox Live. However, the 360 has been out for 19 months in the U.S. while the PS3 has only been out for a little over 7 months, so that puts things in perspective.

All told, Sony has sold 3.6 million PS3s worldwide, but you have to take into account that it has only been available in Europe since March. For the time being, Sony seems satisfied with the PS3's current position.

7/6/2007 Ben Dutka

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous

New Comment System

Legacy Comment System (0 posts)

There are no comments to display.

Leave a Comment

Please login or register to leave a comment.

Our Poll

How often do you visit the site?
Once a day
Several times a day
Every few days
Once a week
This is my first visit
I've never been here, even now I am not here

Previous Poll Results