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Study: One Of Four Web Users Visit Gaming Sites

According to a recent global study by Internet data analysis firm, comScore, one in every four web users are frequenting online gaming sites (source: Next Generation).

The study was called the comScore World Metrix study, and it compiled all sites offering online or downloadable games (excluding gambling sites), and then attempted to figure out how many visitors those sites scored. As it turns out, the game sector online attracted 28% of the total worldwide online population in May, posting an average of 9 visits per user. That's a pretty amazing number, and for another one, we turn to the unique visitor result: apparently, the number of unique visitors to online gaming sites has gotten close to 217 million, which is a year-over-year growth of 17%.

"With one in four Internet users visiting a gaming site, playing games online is extremely popular. The fact that these websites are pulling in over a quarter of the total worldwide Internet population shows what a global phenomenon gaming has become, said Bob Ivins, EVP and managing director of comScore.

Yahoo! Games was extremely popular in North America and the Asia-Pacific regions, registering 53 million unique visitors. MSN Games enjoyed 16% growth in May 2006, and it remained the most consistent online gaming performer throughout the world, coming in second this past May with 40 million unique visitors. People must love those card and puzzle games, huh?

With all these people online - even though most probably aren't what we'd call avid gamers - it becomes obvious that the Internet is a clear second home to a lot of people around the world.

7/10/2007 Ben Dutka

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