Blu-Ray Slaughtering HD-DVD: 75% to 25%

Who says that this format war is still far from over? Nielsen VideoScan reports that tor the week ending July 22nd, Blu-Ray sales lead HD-DVD by an astonishing 74% to 26%. In other words, 3/4 of all high-definition movie sales were Blu-Ray discs. Amazing. Thus far, in 2007, Blu-Ray has widened the sales margin 67% to 33%.

Overall market share still has Blu-Ray leading by 20%, despite Blu-Ray having a late start, and initially hardware that was much more expensive than HD-DVD players. Blu-Ray holds 60% of the market share, with HD falling back even further, down to 40%. Thus far, a resurgence from Toshiba's format seems highly unlikely, as prices of Blu-Ray standalone players and the PlayStation 3 have dropped significantly recently.

Moreover, the top 10 best selling high-def. movies for the week ending July 22nd were almost all Blu-Ray format, with the exception of one. Also, a keen eye will notice Resident Evil: Apocalypse on the chart, that's largely because the movie was one of the 21 choices for five free Blu-Ray's offered with the PlayStation 3 as part of Amazon.com's promotion.

1. Premonition Blu-Ray 100.00
2. Casino Royale Blu-Ray 60.41
3. Planet Earth Blu-Ray 56.41
4. Pirates: Dead Man's Chest Blu-Ray 48.55
5. The Fifth Element Blu-Ray 45.24
6. Ghost Rider Blu-Ray 42.94
7. Planet Earth HD-DVD 39.62
8. Pirates: Curse of the Black Pearl Blu-Ray 39.39
9. Apocalypto Blu-Ray 39.87
10. Resident Evil Apocalypse Blu-Ray 31.79

7/27/2007 Arnold Katayev

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