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Eidos CEO: "PS3 Not Too Expensive"

Earlier this year, many publishers seemed hesitant to heap praise upon the PS3, but as time has gone on, more have decided Sony's new console is indeed a great machine. Some have even taken it a step further by saying the PS3 was worth the admittedly steep $600 price tag, and now, another has added his voice to the crowd.

Eidos CEO Bill Gardner said in a recent interview with that he doesn't believe the price is too high, but still conceded that even the $100 price drop might not be enough to convince the mass market.

"Sony is a big company. They know what they are doing," Gardner said. "I don’t think [the price cut] is enough to reach the mass consumer, but I think it is enough to get it moving again, and it will move a little bit further, and they’ll need to do it again and it will move a bit further."

Gardner goes on to say the PS3 is a "good value" considering it features a Blu-Ray player at a competitive price point. For a while, the PS3 was the cheapest BD player on the market - Sony recently introduced a $500 player - and it's still the only one that can also play regular DVDs. Quite simply, Gardner said- "Go buy an HD or a Blu-ray player. Go ahead. Tell me what it costs you. Then take a look at the PS3."

Well, he certainly has a point. And with Blu-Ray trouncing HD-DVD in the early stages of this next-generation format war, Blu-Ray is rapidly becoming a bigger and bigger selling point of the PS3. Gardner concluded by saying the following-

"I don’t think [PS3 is too expensive. I do think we’ll start to see additional people pick it up and use it, maybe not necessarily exclusively as a game player but as a Blu-ray player and a game player, and there is an advantage to that."

8/1/2007 Ben Dutka

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