Activision Acquires RedOctane

Ever since the release of Guitar Hero, RedOctane has been quite popular, and now they've been scooped up by a big-time company. Activision has announced that they have acquired RedOctane, giving Activision "early leadership position in music-based gaming, which the company expects will be one of the fastest growing genres in the coming years."

“Our acquisition of RedOctane perfectly aligns with Activision’s strategy to broaden its portfolio by entering new genres that have strong global appeal,” said Ron Doornink, Director and Strategic Advisor, Activision, Inc. “Guitar Hero integrates music and gaming in a unique and highly engaging way that delivers a compelling game experience for both the current-and next-generation consoles."

“RedOctane is incredibly excited about joining forces with Activision to lead the industry in the music-based gaming category,” said Kai Huang, President and Co-Founder of RedOctane, Inc.

Under the terms of the agreement, RedOctane will become a wholly owned subsidiary of Activision and the company’s management team and key employees will sign long-term employment contracts with Activision. RedOctane will continue to be based in Sunnyvale, CA.

5/9/2006 Aaron Thomas

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