Midway's Massive Stranglehold Marketing Campaign
Midway's Stranglehold is just around the corner, and the mega-publisher believes they've got a winner with this one. In fact, they're kicking off an "unprecedented marketing campaign" for this title, which seems so expansive, it rivals even the likes of Halo 3.
They're calling it their "most robust campaign ever," and it's lead by a Fox Interactive Media campaign that includes the True to John Woo Short Film Contest, plus one other little bonus we weren't aware of: a limited collector's edition of the PS3 version that boasts both the game and the full-length John Woo action classic, "Hard Boiled," both together on the same Blu-Ray disc! PS3 owners may have to wait a couple more weeks for this one, but now it appears worth the wait, right? Beyond the collector's edition, Midway is going absolutely nuts with the advertising.
"Our strategic and unparalleled marketing campaign for Stranglehold has produced immense awareness among consumers," said Steve Allison, chief marketing officer, Midway. "We've reached outside the typical marketing campaign and tapped into new avenues to reach the mass consumer."
We're talking TV ads on multiple cable networks (Spike TV, MTV, ESPN, USA, Comedy Central, etc.), outdoor ads on billboards, bus shelters, trolley cars, and wallscapes in New York, San Francisco, and Los Angeles, online ads on MySpace, IGN, GameSpot, IMDB, GamesRadar, Team Xbox, and Rotten Tomatoes, the demo is already available on the PlayStation Store and Xbox Live Marketplace, and a bunch of sweepstakes are coming with different partners ranging from PLAY! Magazine to IGN.com. Yeah, like we said...nuts. If you haven't heard of Stranglehold yet, believe us, you will.
The highly anticipated action title is scheduled to arrive on September 5 for the Xbox 360 and for the PC and PS3 on September 18. But remember, only the PS3 gets that sweet collectors edition!
Related Game(s): Stranglehold
8/31/2007 Ben Dutka