Square-Enix Seeking Foreign Partner
Sure, Final Fantasy is popular worldwide, but most other Square-Enix titles simply don't fare very well outside of Japan. We've known this for a while, but according to the Financial Times, the veteran RPG publisher is looking to change that.
In an effort to increase its revenue stream overseas, it seems Square-Enix is searching for a foreign partner for help in the US and European game markets. Senior Vice President Michihiro Sasaki told the Times that only about 10-20% of the company's revenue was coming from overseas markets (heck, we didn't even think it was that high). But they're pretty sick of that; Sasaki said they want it make it half "within two to three years." We're certain they're not too worried about a guaranteed global blockbuster like Final Fantasy XIII, but even something like The Last Remnant (which is also coming to the Xbox 360) may not turn enough heads outside of Japan.
Sasaki did say they're a "little worried" about the PS3's sales performance, but that's not stopping their support of the system, apparently. In the end, Square-Enix simply wants to have a bigger impact on overseas markets, and we can understand that. Their titles really should be appreciated by a larger audience.
9/25/2007 Ben Dutka