PS3 Sees "Dramatic Turnaround" In UK/Europe
According to a recent article at Tech.co.uk, the PlayStation 3 may be primed to pull off one of the biggest turnarounds in video game market history. There's no denying the console's slow start throughout the world, but with the advent of hardware price cuts, a new model (the "entry level" 40GB version) and more software, sales in the UK (and especially Europe on the whole) have increased drastically.
Even though both the PS3 and Xbox 360 got price cuts this year, it's Sony who has seen a major upswing in hardware sales. Through the last two months of the summer, the 360 continued to outsell the PS3 by a very large margin: by the time Halo 3 mania rolled around in late September, Microsoft had leaped out to a 30,000 unit lead. But all that momentum has slowed, and it seems everything is all topsy-turvy now. The Wii continues its domination in Europe, but for the first time, the PS3 is consistently topping the 360 in the UK. After the price cut, unit sales more than doubled, rising from a low 5,000/week in September to about 12,000/week by the end of last month.
In more good news for those still considering a PS3 purchase - or for those who already own one and are questioning the purchase - the biggest PS3 titles still aren't here yet. While the Xbox 360 has already had Halo 3 and Bioshock (and Mass Effect arrives this month), the PS3's giant games won't arrive until next year. While games like Ratchet and Clank Future: Tools of Destruction, Warhawk, Heavenly Sword, Folklore and Resistance: Fall of Man are great, the massive titles like Gran Turismo 5, Metal Gear Solid 4: Guns of the Patriots, Killzone 2, Wipeout and Final Fantasy XIII have yet to hit.
Of course, this is all based on European/UK data; the PS3 still lags a bit in North America. As expected, the Xbox 360 is doing well in this region, and the Wii just marches onwards. Therefore, it's those games that will have to sway U.S. consumers, and we have no doubt that will happen...provided there aren't too many significant delays. We don't like delays.
11/2/2007 Ben Dutka