Take-Two Won't Commit To GTAIV Date
Grand Theft Auto IV may be the most anticipated title of 2008, but Take-Two Interactive has refused to offer up a tentative release date. Originally scheduled for October 16, 2007, the publisher was forced to delay the game until 2008, but we only got an estimated "Q1 2008" release date. Why? Because they're not about to give us another date until they're 100% confident.
According to GamesIndustry.biz (citing a BMO Capital Markets conference), Take-Two chairman Strauss Zelnick said they won't commit until the team is "utterly convinced the game is ready." Of course, they were way off on the first date, so perhaps they don't want to miss so badly again.
"It's a fair question given that we weren't able to stick to our firm date the last time," said Zelnick. "We're going to give a firm date when we are utterly convinced that we have it and that isn't right now. We know it's highly anticipated. Right now our view is to put out a high quality title and we're not in the business of disappointing investors."
Furthermore, while it may have been ideal to hit the holiday season, Zelnick says it wasn't essential. They may not be able to take advantage of the Christmas rush, but they will have the chance to target a larger audience. Chances are, the installed user base for both the PS3 and Xbox 360 will be significantly bigger come spring.
"I think there was a concern initially when we slipped that we missed the boat in terms of Christmas but I think that concern has been alleviated," added Zelnick. "I think most people see it as okay – hardware penetration is going to grow over Christmas and because this is a must-have title it's probably okay that we're not selling it in the Christmas season."
Well, we certainly want Rockstar and Take-Two to get this one right, so we say they should take all the time they need. Besides, what with all the big games coming for the holiday season, we don't really need another giant title. Grand Theft Auto IV will be a definite must-have whenever it releases, anyway.
Related Game(s): Grand Theft Auto IV
11/7/2007 Ben Dutka