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Activision: No Struggle With PlayStation 3 Development

  No, it isn't Activision day in the videogame world. The guys at ActiBlizzard simply had a bunch of news to spill thanks to a conference call held earlier today. One such bit is perhaps more interesting than the everyday corporate jargon. Michael Griffith, President and CEO of Activision Publishing Inc. stated that Activision isn't struggling with PS3 development, like other publishers are. He is, of course, alluding to statements recently made by Electronic Arts, expressing their technical issues with the PS3.

   “What you are seeing with many publishers is they are unable to simultaneously develop and launch on the PS3 and the Xbox 360. Instead, they develop and release one SKU at a time or they simply don’t release a PS3 SKU at all. Call of Duty 4 represents the best-in-class next-generation development, making it the number one selling title of all time on the PS3.”

   “Over the past year, our central technology group has created a proprietary set of tools for next-gen development that has enabled our developers to address the challenging PS3 architecture in efficient ways. Our tools allow us to identify performance bottlenecks in the PS3 and focus our effort in a targeted way to improve performance that would otherwise without these tools simply be a trial-and-error approach.”

   To be fair, it's Infinity Ward that managed to tap into the PlayStation 3, but probably thanks to the dollars supplied by Activision. Still, with their central technology group enriched with the proper development tools, this can only mean good things for future multiplatform PlayStation 3 titles.

Related Game(s): Call of Duty 4: Modern Warfare

2/8/2008 Arnold Katayev

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Comments (6 posts)

K Phantom
Friday, February 08, 2008 @ 4:27:27 PM
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Good news cuz I want them to make a new DRIVER game...hopefully exclusive.

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badradio
Friday, February 08, 2008 @ 4:53:30 PM
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Maybe EA should give Activision a call eh? hehe

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ArnoldK PSXE [Administrator]
Friday, February 08, 2008 @ 4:55:05 PM
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Hell, if Activision compiled the work that Infinity Ward made and made it available universally for their developers, then EA should've done the same thing with Criterion.

K Phantom: Driver is a Ubisoft franchise, formerly being Atari's.

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fatchad420
Friday, February 08, 2008 @ 5:07:21 PM
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awesome

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badradio
Friday, February 08, 2008 @ 6:23:50 PM
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But then again, if you share or sell your technology (Too Human anyone???), BEWARE! ;)

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Knightedrik
Friday, February 08, 2008 @ 6:47:40 PM
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"Activision: No struggle with PS3 development" Well, of course not! Even I can make a turd! Let's face it.. ya,ya,ya they bought GH series.. but whos to say that was'nt to save the company. When i look back on the crap that Activision has released.. It's not a pretty sight. They snap up every single movie-to-game license.. and every single time, the game sucks. I agree, to a point, that Neversoft does make a slightly better quality game. But as for Activision themselves.. they should just pack it up.. because they will never be anything but a 3rd party developer. Sega makes crap.. and soon they will quit, I really don't care if i ever see another worthless sonic game. THQ makes crap.. and they just downsized.. firing many people and closing half their sites. Activision should think about doing the same thing. Because if they can think that they are gonna release a crap product next to games like DMC4, GT5, And GTA4.. they are just dead wrong.. because nobody's gonna buy that crap anymore. Not for $70.00 at least.

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