PS3 News: EA Extends Exclusive NFL Contract - PS3 News

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EA Extends Exclusive NFL Contract

  Back in December 2004, Electronic Arts shocked the gaming industry by signing an exclusive contract with the NFL that made EA the sole publisher of any NFL branded videogame product. That contract was set to expire five years later, but EA wasted no time in extending it for another 5 years. EA Sports will be the exclusive publisher of any NFL game up until February 2013, the end of the 2012 season.

   "This is all about bringing authenticity and realism to NFL videogames," said Eric Grubman, President of NFL Ventures. "EA SPORTS continually works to maintain the cutting edge for NFL products across a variety of gaming platforms. We like the fact that they never rest."

   Money was not disclosed, but you can bet your bottom dollar that EA offered more for the re-signing, than they did for the first contract back in 2004. Once again, EA's videogames have sole rights to using not just the NFL and NFL Players club, but NFL Films and the NFL Network, as well.

   "We are excited about the opportunity to extend and expand our relationships with the NFL and NFL PLAYERS," said Peter Moore, President of EA SPORTS™. "For nearly two decades, EA SPORTS has been bringing sports fans closer to the great game of football through the breakthrough interactive experiences of our videogames. Game quality is our top priority, and we’re committed to pushing our gameplay innovation, connecting football fans via rich online experiences and delivering the most visually stunning sports games on the market.”

   EA Sports' Madden NFL continues to be the best selling franchise for EA, and we expect that to continue for years to come.

2/12/2008 Arnold Katayev

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Comments (5 posts)

SHADOW [Moderator]
Tuesday, February 12, 2008 @ 3:41:27 PM
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Nobody can get angry at EA for this. This simply good business. My problems with this lay solely upon the NFL. The NFL has some of the most loyal fans of the panet and in order to thank us they've sentenced us to an extra 5 years of EA's horrible game? Come on guys this exclusivity idea has failed horribly, you should have saved face and opened the market back up.

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Admin PSXE [Administrator]
Tuesday, February 12, 2008 @ 11:35:38 PM

Just like any other sports league, they will do everything to pull in the extra money. The EA deal is very lucrative for NFL, but unfortunately it also means that the game quality suffers because they don't have competitors breathing down their backs.

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Ben Dutka PSXE [Administrator]
Tuesday, February 12, 2008 @ 3:47:49 PM
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Provided EA gets their act together and can find a way to make a decent PS3 football game with this license, I don't have a problem, either.

If they can't...give the license to 2K, or something.

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monomilkman
Tuesday, February 12, 2008 @ 5:27:30 PM
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yea i agree, there is so much i want out of Madden and it continue to fail me, im a huge football fan and just want an awesome game to play, each year i wait and hope that EA can live up to my expectations only to find out that they havent, hopefully this year will be different but we will see, if not then it looks as if we may have many more lousy years of an underachieving game with great potential

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SHADOW [Moderator]
Wednesday, February 13, 2008 @ 12:32:53 AM
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I personally would love to see EA hand the reigns of madden off to a new developer. Let a different studio try to prove themselves. Tiburon simply hasn't made the game people want. I guantee you that if a new developer would take over we would actually see some effort go into the game. It might not end up being much better but I don't think Tiburon is even trying anymore.

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